Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.
Thursday, March 19, 2009
Verizon, AT&T add FM.
Two new mobile phone models will include FM capabilities. Verizon Wireless' Samsung Omnia and AT&T's LG Incite become the latest to add a broadcast radio function. An NAB-Fastroad study finds more than 13 million in-use phones include FM radio. Radio lives on. Now to help clients connect with users. Clients can use mobile phones to aim coupons at select demographics. Consumers bring in their pohones and show the coupons to the client and receive instant benefits. More revenue for radio.
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