Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.
Friday, April 3, 2009
ABC Radio becomes "Citadel Media."
The ABC name will no longer be part of radio as ABC Radio Networks rebrand itself as Citadel Media. The network says the name reflects not only its current owner, but an evolution to target audiences and advertisers across all media platforms. Rebranding ABC Radio Network as Citadel Media was required by its deal with Disney. But executives believe the new name may better reflect the company’s present position. The network has increasingly been looking to new platforms from mobile phones to television screens atop gas pumps.
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