By Denise OBerry
It’s pretty obvious that those of you who are the backbone of the US economy aren’t going to get an economic stimulus package anytime soon. As a matter of fact, you may even have a hard time getting a business loan if you need one.
So that means it’s high time you created your own small business stimulus plan – one that will keep your bottom line healthy and create the right amount of cash flow to help your business thrive. But the question is where do you start?
Your best place to start is before you make a sale to the customer. Let’s take a look at some things you should consider.
Are you targeting the right market?
Way too many small business owners think their customer is anyone. But in reality, if anyone is your customer no one is your customer. Make sure you have your target customer defined in very clear terms. Are they male or female? Affluent? Middle income? Spontaneous or analytical
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