Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.
Monday, March 2, 2009
Downturn hits shopping malls hard
In a difficult economic climate, malls' efforts to draw in shoppers, and profitable stores, are becoming even more important. Some shopping malls are getting face-lifts and changing hours, while others are taking on stores they might not have before, with discounted rents. The Wall Street Journal...Also..individual retailers need to step out and and develop their own personalities so shoppers will make them a destination. When was the last time you prospected in a strip mall?
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