Here's something for your direct clients whose merchandise or services are best to reach the mom of the household. Hope you find it useful: Philip Jay LeNoble, Ph.D.

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5 Marketing-To-Moms Trends For 2025

• by Maria Bailey , Columnist, Yesterday

It is estimated that U.S. moms spend approximately $3.1 trillion in the economy each year, and 2025 will be no different. With the emergence of Gen Z moms, who are more digitally astute than any prior cohorts of mothers, retailers can expect to see online sales increase and a much more educated shopper evaluating product options. Gen Z moms are not carbon copies of millennial moms, so consider these trends in marketing tactics to help you hit your mom marketing goals this year.

Affiliate integration: More and more influencers are discovering the fact they can make money linking their content to affiliate programs. Marketers can expect to see more social media campaigns with affiliate links integrated into mom influencer content. 

Tik Tok shop: Big brands will discover what smaller companies already know: Moms buy from Tik Tok Shop. Even better, they buy from Tik Tok Lives. Start-up brands like OPU Probiotics and Pop Daddy are seeing substantial growth from live selling events on Tik Tok.  This could possibly be the next direct-to-consumer move for big brands in 2025.

Ambassadors: One-off mom influencer campaigns are so 2024. Moms want a relationship with their favorite brands, and that goes for mom influencers as well. Ambassador programs allow brands to develop a relationship with moms that extends into insights, 24/7 feedback, organic social support, and authentic social posts.

Mom hacks: With the birth of a remote workforce, brands have forgotten that moms are still busy people even if they are working in the home. Moms -- no matter what stage of motherhood -- want solutions. Content that showcases hacks, time-saving solutions, and repurposing of old products gets shared most often with other moms.

Focus your digital content on how moms can use your product for more than its intended purpose, even if it causes your product team to snarl at you when you walk past their desk. Moms appreciate when your content recognizes her struggles.

Retail-specific campaigns: Part of being busy is that mom doesn’t want to have to search for products she sees on social media. In 2025, brands should work on creating retail-specific campaigns that showcase end cap displays, pallet placements, and social posts from the aisle of retailers so moms can easily find the product as they dash through the doors of a store

Moms buy products from companies who “get” her, so adapting your marketing tactics to their behaviors, values and motivations will go a long way in 2025 toward winning their business.