AD WeekIts stations can now leverage streaming audience data
Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local.More and more young Americans are becoming cord cutters or were already cord nevers, and they’re getting their entertainment content via streaming networks. With OTT advertising spend to hit $20 billion over the next three years, it would make sense for small- and mid-size local businesses to devote shift some of that ad spend away from linear, right?One reason for the disconnect is that there just hasn’t been a ton of data available to local advertisers to justify an OTT marketing campaign or ad spend.Beginning today, that excuse may no longer fly.The Maryland-based broadcast TV juggernaut Sinclair Broadcast Group is making Connected TV and OTT advertising available to local companies on their 193 local TV stations around the country, and this endeavor is being powered by a new partnership announced today with Tru Optik, a data management platform that facilitates ads for connected TV platforms and measures OTT viewing, and ZypMedia, a software company that focuses on local advertising.“We are arming local advertisers with the same capabilities as large national advertisers, but with an emphasis on catering to the intricacies of each local community and their target consumers,” said ZypMedia co-founder and chief technology officer Raman Ahuja.Using the Tru Optik OTT Marketing Cloud, which gets audience data from 75 million OTT-using U.S. households, Sinclair ad sales reps from the company’s 89 U.S. markets will have legitimate OTT data at their disposal when working on ad campaigns with clients who want to reach the desired audience segment across all platforms.For Sinclair, the move to partner with Tru Optik and leverage their data sources is yet another way to prove to its advertiser clients that they’re truly getting the most bang for the buck.“As we get into not only OTT, but also addressable TV, we knew we needed a data source,” said Sinclair chief revenue officer Rob Weisbord. “Tru Optik is a well-respected and legitimate data source that is accepted at the buyer level. We believe in getting a legitimate ROI for our advertising clients, and we want to find the right audience for the advertiser and not just serve up impressions.”This partnership can change not just how local considers advertising on OTT platforms, but the partnership will be useful for national brands as well, due to the overall size and scale that Sinclair has.“The fact that Sinclair is going to be rolling out this type of capability across OTT and Connected TV, is not only great for the advertisers in these local areas, but it’s significant for the national brands as well,” said Tru Optik chief executive officer Andre Swanston. “When you’re as big as Sinclair, and you’re about to get bigger if that [Tribune] deal finally goes through, you can power national advertising all over the country.”Swanston believes this partnership will also be great for publishers, as well as national broadcast and cable networks because there will be increased demand for the ad inventory that they have.Sinclair is making a strong move to lure local advertisers to OTT at a crucial time for the company, which is patiently waiting for its pending $3.9 billion deal for Tribune Media to get the OK from the Department of Justice. Already the largest owner of broadcast TV stations in the country, the addition of Tribune allows Sinclair to boast far more than 200 local TV stations in all of the major markets.When asked about the status of the proposed deal, Weisbord said, “It’s still alive. We’re waiting on the government to make their decisions. We are cautiously optimistic that something will be closed in the second quarter, but it’s all in the hands of Department of Justice right now.”
Wednesday, March 28, 2018
How Sinclair Broadcast Group Is Luring Local Advertisers With OTT
Streaming Apps Make Inroads Into TV's Dominance
COMMENTARY
- by Wayne Friedman , Staff Writer, 10 hours ago
Media disruption is a tired yarn now. Media-cutting streaming apps may just be starting.
Thousands of TV-like streaming apps are growing, even though key metrics -- viewers, new audience standards, engagement, and other ROI issue -- can be wanting.
Suffering for the long term?
Decades ago, media agency buyers worried about hundreds of new cable TV networks cutting into big broadcast network platforms. That didn’t happen. Through the 1990s, 2000s, and even into the current decade, broadcast networks -- despite weakening viewership -- maintained advertising revenue growth. (They are having a harder time now.)
New streaming apps may ultimately have a major effect because TV consumers could get exactly what they want: an a la carte selection of networks.
Now, for their part, broadcast networks have survived a key factor in the previous growth cable network phase. Lots of TV consumers still like the big broadcast networks a lot. (Witness “skinny” TV bundle efforts to focus heavily on big networks.)
Decades ago, media buyers wondered what ratings might look like in the future -- that new TV networks (as well as growing U.S. syndication on local TV stations) could result in every TV show getting nearly the same low-level viewership.
Still not there yet.
Broadcast networks average higher numbers in prime time than cable networks. But new network streaming apps muddy the waters even further -- putting all network streaming efforts on the same “box”-looking app level.
Old school stuff: Right now, broadcast networks are still in the “lower” channel position numbers on most traditional pay TV systems, while cable networks are in the higher-numbered spots.
Traditional TV network advertising time still carries a lot of weight -- on brand marketers' TV media schedules -- especially more with live programming, heavily focused on sports.
In the near term, many new TV streaming apps will lose a lot of money.
Key for traditional TV networks’ is how to position their streaming efforts to look bigger than ever. On-air TV program promotion will continued be challenged, especially as more on-demand programming -- including traditional DVR, ad-supported VOD, and subscription VOD -- makes it harder to get out that message.
Can social media for TV networks works harder to make up the difference? Or, will we see media death by 1,000 streaming app cuts?
The Modern Car Buyer Brings New Expectations, New Opportunities
- by Dean Evans , Columnist, 8 hours ago
For the first time since the financial crisis in 2009, U.S. annual car sales declined in 2017. The drop in sales come as Millennials and a new generation of drivers demand a retail experience that more closely aligns with the way other industries have evolved. It’s no surprise that recent studies continue to indicate that customers dislike the experience of buying or leasing a new car. In the past, the average car buyer used to visit five dealerships. Now, that number has dropped to two.
As a marketer in the automotive industry, these statistics are hard facts to face, but a challenge that we need to address head on. How do we change the stigma around car shopping to reach the modern car shopper? What is driving purchase intent? How can we increase brand consideration?
Every brand is trying to win customer business and loyalty by improving the customer experience. Innovative brands such as Amazon, Zappos and Venmo are redefining customer expectations in brand engagement and have clearly outlined three pillars that have become the new currency for brands:
1. Save Customer Time
From getting healthy quick-fix meals that make dinner prep a snap, to next-day or even same-day delivery on items, people favor saving time over money. However, the idea of shopping for a new car hasn’t always been synonymous with the terms fast, easy and efficient.
Customers spend a lot of time online researching the right car, only to get to the dealership to negotiate with a salesperson and start the process all over. Everyone has experienced this frustration. Research shows people spend nearly 15 hourson average shopping for their car, and only 56% are happywith how long the in-store sales process takes. We need to redesign the system to save customers time. Streamline the car-buying process to create one seamless experience that starts online and carries all the way through to test drives and dealership interactions.
2. Provide a Transparent Buying Process
The Internet has changed the way customers shop. Digital reviews, price comparison sites and social media have pathed the way for the digitally empowered customer. They are more demanding, research-obsessed, smarter and more informed.
When it comes to brand interactions, they know what they want and how they want it — and the automotive industry is no exception. If given the opportunity,75% of consumers, would consider transacting some — or even most — of the car-buying process online. Consumers use both price information gathered online and customer reviews to form opinions and decisions. According to Autotrader, third-party sites are the most-used sites for car shopping, accessed by 78% of shoppers. Why not own the price conversation rather than making the customer work for it? Clearly lay out all the options, and eliminate the hassle, providing simplicity and flexibility for both dealer and car buyer.
3. Create a Better Experience with Technology
There are 24 average touchpoints and opportunities for a brand to connect with car buyers, 19 of these being digital (Google Jan. ’16). In addition, only three of those interactions are made directly with a dealer towards the end of the purchase journey, when the customer likely knows exactly the car he or she wants.
Car companies need to reach customers quickly and earlier in the car buying process, in the first moments when a customer turns to digital for information and access. From mobile apps to simplified one-stop shop web tools, we should provide the digital solutions that seamlessly connect customers with data across all channels. Take a page from brands that leverage technology to make the customer journey as smooth as possible, and help shoppers make decisions faster and with ease.
As the modern car shopper continues to evolve, so does the demand for an omni-channel customer experience — connected, user friendly and engaging. In order to succeed as marketers in the automotive industry, we need to embrace innovation, close the gap between online and offline, and create a seamless, efficient and transparent shopping process.
Streaming Apps Make Inroads Into TV's Dominance
Commentary
- by Wayne Friedman , Staff Writer, 5 hours ago
Thousands of TV-like streaming apps are growing, even though key metrics -- viewers, new audience standards, engagement, and other ROI issue -- can be wanting.
Suffering for the long term?
Decades ago, media agency buyers worried about hundreds of new cable TV networks cutting into big broadcast network platforms. That didn’t happen. Through the 1990s, 2000s, and even into the current decade, broadcast networks -- despite weakening viewership -- maintained advertising revenue growth. (They are having a harder time now.)
New streaming apps may ultimately have a major effect because TV consumers could get exactly what they want: an a la carte selection of networks.
Now, for their part, broadcast networks have survived a key factor in the previous growth cable network phase. Lots of TV consumers still like the big broadcast networks a lot. (Witness “skinny” TV bundle efforts to focus heavily on big networks.
Decades ago, media buyers wondered what ratings might look like in the future -- that new TV networks (as well as growing U.S. syndication on local TV stations) could result in every TV show getting nearly the same low-level viewership.
Still not there yet.
Broadcast networks average higher numbers in prime time than cable networks. But new network streaming apps muddy the waters even further -- putting all network streaming efforts on the same “box”-looking app level.
Old school stuff: Right now, broadcast networks are still in the “lower” channel position numbers on most traditional pay TV systems, while cable networks are in the higher-numbered spots.
Traditional TV network advertising time still carries a lot of weight -- on brand marketers' TV media schedules -- especially more with live programming, heavily focused on sports.
In the near term, many new TV streaming apps will lose a lot of money.
Key for traditional TV networks’ is how to position their streaming efforts to look bigger than ever. On-air TV program promotion will continued be challenged, especially as more on-demand programming -- including traditional DVR, ad-supported VOD, and subscription VOD -- makes it harder to get out that message.
Can social media for TV networks works harder to make up the difference? Or, will we see media death by 1,000 streaming app cuts?
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Saturday, March 24, 2018
Media Consolidation Could Imperil Local TV Newscasts
Commentary
- by Wayne Friedman , Staff Writer, March 22, 2018
But is this the complete picture?
The conservative-leaning Newsmax Media cable news channel/website stated recently: "By nationalizing their footprints, broadcast ownership groups are able to use the tools meant to ensure free and local content to force out competition from independent programmers and raise pay-TV prices.”
No surprise here: Newsmax has been opposing the Sinclair-Tribune merger for some time.
In addition, the FCC has been reviewing its longtime TV station ownership cap, in which owners of TV stations cannot exceed 39% of U.S. TV households. A Sinclair-Tribune combination would put the newly merged company at least over 45%.
But missing from much of the overall discussion is digital media -- which includes social media.
We know that 60% or so of U.S. media consumers regularly get their “news” from Facebook, Twitter and other social networks and sites. And yes, much of the content can be considered fake, misleading and manipulative. But how much will this really change in the coming years, with or without possible regulation of those social-media areas? Millions of U.S. media consumers will remain on their Facebook accounts for years to come.
Focusing on just one area of media -- local TV stations -- is what got many traditional media owners in trouble in the first place. Unfortunately, the bigger media world continues to grow wildly -- even as we look to serious journalists to tell a complete story.
It’s part of the same argument interested parties make when it comes to inappropriate content -- sex, violence, or otherwise -- when just looking at traditional TV networks. It's as if digital media wasn't part of the media mix.
This doesn’t make sense when traditional TV networks' content makes its way to digital media platforms -- their own, others, advertising-supported and non-ad supported.
There are different regulatory content rules when it comes to broadcast networks -- even as many cable networks present programming and ad content in similar ways to broadcast. Digital media? Those regulatory hurdles are much lower. The presentation of all content can look very different.
Local TV newscasts continue to be of value. But a wider view is needed to see where it goes from here.
Wednesday, March 21, 2018
Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This Year
- by Joe Mandese @mp_joemandese, Today
Interpublic’s Magna unit this morning revised its U.S. ad-spending growth forecast for 2018 up by half a percentage point to 5.5%.
The release comes a day after Publicis Media CEO Steve King told investors his agency is poised to upgrade its outlook as well, given a stable macroeconomic outlook for the general economy.
Magna now projects that U.S. advertising will expand 5.5% to $197 billion in 2018. That’s an increase from the figure of 5.0% it projected in its last forecast in December.
Tuesday, March 20, 2018
Foreign Hacking Might Hit TV Networks
COMMENTARY
- by Wayne Friedman , Staff Writer, 10 hours ago
How about a little more TV paranoia -- hacking-wise?
We know that some Eastern European/Russian digital media operatives infiltrated social media platforms, as well as those who hacked into certain email accounts.
But let’s move the ball further -- to specific systems that run important U.S. infrastructure. Recently, The New York Times reported that power plant computer systems were being infiltrated by Russian operatives in 2015 and 2016. U.S. systems were using old, easy-to-access system software.
In a public notice last Thursday, the Department of Homeland Security sent out warnings of “Russian Government Cyber Activity.” Key here is that is used the word “networks,” noting that they could be compromised.
In 2015, there was a hack blacking out 11 channels belonging to French broadcaster TVMonde5. Pro-ISIS operatives were blamed as pro-ISIS imagery defaced network websites.
Apparently, all this could go much further: One story in ArsTechnica.com in 2015 said "attackers could surreptitiously embed malicious code into the signal being broadcast to millions of TVs". Embedding malicious commands into broadcasts from cable or satellite providers is also theoretically possible.”
Many might worry about how “brand safe” traditional TV network advertising systems are. But maybe we should be looking at a different picture: an entire network.
None of this seems possible — currently. Still, hysteria is rampant. So take much of this with a grain — or shaker — of salt.
Though a federal agency did send out a public warning about key U.S. power plant systems being compromised, there was no mention of TV networks.
Frankly, it is not that much of a leap. Think what happened over a year ago with smart TVs. We already know that certain smart TV manufacturers were tracking viewers' behavior to get deeper marketing perspectives and/or personal data.
Such actions forced viewers to respond — with “opt-out” decisions. Vizio pulled this function, due to a public outcry.
We all want to be part of some network. Can we stand to be without one — if it wasn’t our choice?
What Will a Direct-Brand Future Mean For TV Advertising?
- by Dave Morgan , Featured Contributor, March 15, 2018
COMMENTARY
Last month at the Interactive Advertising Bureau’s Leadership Conference, IAB head Randall Rothenberg gave what may prove to be one of the most significant industry speeches in years, even more important than Proctor & Gamble CMO Marc Pritchard’s keynotes on viewability and cleaning up fraud.
Randy heralded the emergence of the direct-brand economy, explaining why the Dollar Shave Clubs, Caspers and Warby Parkers might take over the world, or at least put up a good fight against Amazon as it continues its relentless march to massive commerce power.
He posited that the technology-driven transformations of commerce, communications and manufacturing over the past several decades have created an environment where a new breed of brands can be digitally born to attack legacy brands and retailers in ways never before thought possible. These brands would have significant competitive advantages and enjoy the benefits of network effects once they start to gain scale.
While I didn’t see Randy’s speech in person (for which I’m kicking myself), I have spent quite a bit of time with the text and the presentation, and I’m convinced that he’s captured the single most important shift coming to the world of advertising, much more important for people to understand than blockchain or AI, our industry’s most recent fascinations.
I am also convinced that the emergence of direct-brand companies will have an enormous and positive impact on TV advertising.
Why? Because when these companies needed to scale, TV had already become their media platform of choice — despite the fact that they were born and weaned on search and social advertising.
The same thing happened with e-commerce companies. Just look at what TV did for brands like Expedia, Zillow and E*Trade. Hard to miss those Trivago spots.
Unfortunately, I’m not sure TV companies are quite ready for what direct-brand companies will expect of them. Here are a few examples of ways they’ve missed the boat so far:
Direct brand is not synonymous with direct response and per-inquiry.Many TV companies see direct-brand advertisers as DR or PI, just because they care a lot about the performance of their ads. But they also care about audiences, outcomes, data and real-time campaign reporting and optimization.
Those are not arrows typically found in TV companies’ quivers, though there is much progress being made here.
Dropping direct-brand advertisers into the DR bucket, which gives them cheap rates and performance but satisfies none of their other needs, will not help TV companies build long-term relationships with these future giants.
Sales-channel management will be hard. Most direct brands don’t use traditional TV media agencies. Further, most are accustomed to measuring and managing media with a lot of in-house control, tightly integrated with their enterprise analytic, e-commerce and customer relationship management systems. TV networks will need direct-sales channels to these clients if they have any hope to win and maintain their business.
This won’t be easy. Media agencies today are their bread and butter. Just wait and see what happens when brands start splitting their business between media agency-handled buying (for content, integrations, upfronts, etc.) and then deal directly with TV networks for their audience and outcome buying. You can just imagine some of those phone calls as they each compete to grow their businesses against each other.
These two examples only scratch the surface. I plan to write more about the implications of a direct-brand future.
What do you think? Will direct brands change our business forever?
An NAB Show Guide for TV GMs
NAB 2018
An NAB Show Guide For TV Station GMs
By Staff
TVNewsCheck,
As always, there will be much to do and much to see at the NAB Show, which checks into Las Vegas for a six-day stay starting Sat., April 7 — so much, in fact, that TV station general managers may have trouble deciding what to do and what to see.
TVNewsCheck is here to help.
We’ve scoured the online agenda and press releases and have gleaned those happenings off the exhibit floor that may be of greatest interest to the GM.
We’ll start with the fun stuff.
The NAB has revamped its schedule for industry awards and honors, eliminating the TV, radio and technology awards luncheons and creating two new events.
The first is a Monday night dinner (April 9) at the Encore Las Vegas at which Wheel of Fortune, Jeopardy and radio personality Elvis Duran will be inducted into the NAB Radio and Television Hall of Fame and the NAB Digital Leadership Award will be presented to Roger Keating, SVP of digital media at Hearst Television.
The second — We Are Broadcasters Celebration — will take place Tuesday (3-4:15 p.m.) in the North Hall Main Stage in the Convention Center.
Highlights will include the presentation of the TV Chairman's Award to actress Kristen Bell, the Crystal Radio Awards to 10 stations for their year-round commitment to community service and the Engineering Achievement Awards and Service to Broadcast Engineering Achievement Awards.
Sinclair Broadcast Group’s Mark Aitken will receive the Television Engineering Achievement Award.
The North Hall Main Stage is a new venue, carved out of the NAB exhibit floor. It will also be where the opening session will be held on its usual day (Monday) and time (9 a.m.). In years past, the opening session was held in the adjacent Westgate Hotel.
In addition to the presentation of the NAB Distinguished Service Award to Robin Roberts, co-anchor of ABC’s Good Morning America, the kick-off session will feature NAB President Gordon Smith with his annual state-of-the-industry speech and a keynote by Neal Mohan, chief product officer at YouTube.
GMs, along with station owners and group managers, may want to stick around the Main Stage to reconsider their entire approach to business.
At 11, Simon Mainwaring, CEO of We First (and author of a book of the same name), will speak about how companies can thrive by building their brands around the idea of “purpose” or certain social values that benefit all stakeholders rather than just the shareholders.
“Social capital can transform your business,” the session description says. “Millennial employees want to work for companies that share their values. Media-savvy consumers prefer to buy from brands that do good.”
He’ll be joined by another purpose advocate — Roy Spence, one of the founders of the GSDM ad agency in Austin and now CEO of the Purpose Institute. Along with Haley Rushing, he is co-author of It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
Later Monday, from 1:30 to 2:50 p.m. in N262-N264, Mainwaring and Amanda Roman from Conscious Capitalism will lead a “working session” with Q&A on implementing the concept.
The NAB has always been a chance for broadcasters to catch up of regulatory and legal affairs.
As of the posting of this article, the NAB was still waiting for a commitment from FCC Chairman Ajit Pai to appear at the show.
According to an NAB spokesperson, the other four FCC commissioners — Michael O’Reilly, Mignon Clyburn, Jessica Rosenworcel and Brendan Carr — are expected, but they have not yet been slotted a time and place on the agenda.
This year, organizers are giving broadcasters an opportunity to ask questions of FCC officials and key congressional aides on Monday (April 9, 10:40-noon). The NAB says the session is for members only, but that non-members who would like to attend should contact membership@nab.org.
On hand from the FCC will be Michelle Carey, chief, Media Bureau; Albert Shuldiner, chief, audio division, Media Bureau; James Bradshaw, deputy chief, audio division, Media Bureau; Lisa Fowlkes, chief, public safety, Homeland Security Bureau; Barbara Kreisman, chief, video division, Media Bureau; and Rosemary Harold, chief, Enforcement Bureau.
From the Hill: Cort Bush, senior professional staff member, Senate; David Goldman, chief counsel for communications, House of Representatives; and Lauren McCarty, counsel, House.
If you’re a GM looking to understand the media technology business and how it affects your business, you might want to buy a ticket for the Devoncroft Executive Summit ($149 if purchased before April 4) on Sunday afternoon (1 to 5 p.m.). It’s will be a huge gathering of the NAB exhibitors and their customers.
At 4 p.m., you’ll hear three perspectives on the near-term outlook of broadcasting from top station group execs — Brian Lawlor of Scripps, Kevin Latek of Gray Television and Steve Pruett of the Sinclair Broadcast Group.
TVNewsCheck is here to help.
We’ll start with the fun stuff.
The NAB has revamped its schedule for industry awards and honors, eliminating the TV, radio and technology awards luncheons and creating two new events.
The first is a Monday night dinner (April 9) at the Encore Las Vegas at which Wheel of Fortune, Jeopardy and radio personality Elvis Duran will be inducted into the NAB Radio and Television Hall of Fame and the NAB Digital Leadership Award will be presented to Roger Keating, SVP of digital media at Hearst Television.
Highlights will include the presentation of the TV Chairman's Award to actress Kristen Bell, the Crystal Radio Awards to 10 stations for their year-round commitment to community service and the Engineering Achievement Awards and Service to Broadcast Engineering Achievement Awards.
Sinclair Broadcast Group’s Mark Aitken will receive the Television Engineering Achievement Award.
The North Hall Main Stage is a new venue, carved out of the NAB exhibit floor. It will also be where the opening session will be held on its usual day (Monday) and time (9 a.m.). In years past, the opening session was held in the adjacent Westgate Hotel.
In addition to the presentation of the NAB Distinguished Service Award to Robin Roberts, co-anchor of ABC’s Good Morning America, the kick-off session will feature NAB President Gordon Smith with his annual state-of-the-industry speech and a keynote by Neal Mohan, chief product officer at YouTube.
GMs, along with station owners and group managers, may want to stick around the Main Stage to reconsider their entire approach to business.
At 11, Simon Mainwaring, CEO of We First (and author of a book of the same name), will speak about how companies can thrive by building their brands around the idea of “purpose” or certain social values that benefit all stakeholders rather than just the shareholders.
“Social capital can transform your business,” the session description says. “Millennial employees want to work for companies that share their values. Media-savvy consumers prefer to buy from brands that do good.”
He’ll be joined by another purpose advocate — Roy Spence, one of the founders of the GSDM ad agency in Austin and now CEO of the Purpose Institute. Along with Haley Rushing, he is co-author of It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
Later Monday, from 1:30 to 2:50 p.m. in N262-N264, Mainwaring and Amanda Roman from Conscious Capitalism will lead a “working session” with Q&A on implementing the concept.
The NAB has always been a chance for broadcasters to catch up of regulatory and legal affairs.
As of the posting of this article, the NAB was still waiting for a commitment from FCC Chairman Ajit Pai to appear at the show.
According to an NAB spokesperson, the other four FCC commissioners — Michael O’Reilly, Mignon Clyburn, Jessica Rosenworcel and Brendan Carr — are expected, but they have not yet been slotted a time and place on the agenda.
This year, organizers are giving broadcasters an opportunity to ask questions of FCC officials and key congressional aides on Monday (April 9, 10:40-noon). The NAB says the session is for members only, but that non-members who would like to attend should contact membership@nab.org.
On hand from the FCC will be Michelle Carey, chief, Media Bureau; Albert Shuldiner, chief, audio division, Media Bureau; James Bradshaw, deputy chief, audio division, Media Bureau; Lisa Fowlkes, chief, public safety, Homeland Security Bureau; Barbara Kreisman, chief, video division, Media Bureau; and Rosemary Harold, chief, Enforcement Bureau.
From the Hill: Cort Bush, senior professional staff member, Senate; David Goldman, chief counsel for communications, House of Representatives; and Lauren McCarty, counsel, House.
If you’re a GM looking to understand the media technology business and how it affects your business, you might want to buy a ticket for the Devoncroft Executive Summit ($149 if purchased before April 4) on Sunday afternoon (1 to 5 p.m.). It’s will be a huge gathering of the NAB exhibitors and their customers.
At 4 p.m., you’ll hear three perspectives on the near-term outlook of broadcasting from top station group execs — Brian Lawlor of Scripps, Kevin Latek of Gray Television and Steve Pruett of the Sinclair Broadcast Group.
(Disclaimer: TVNewsCheck is partnering with Devoncroft Partners on the event.)
In chronological order, here are some other selected sessions that GMs may want to consider:
Saturday, April 7, 3:20–4:40 p.m. — Field Deployments of the ATSC 3.0 Standard, N262-N264, LVCC | Following FCC authorization of the Next Gen TV standard, broadcasters have been experimenting with the standards in Phoenix, Dallas, Baltimore-Washington, Cleveland and Raleigh, N.C. Here’s latest on what’s happening from the broadcasters involved. Panelists: Mark Aitken, VP of advanced technology, Sinclair Broadcast Group; Richard Friedel, EVP and GM, Fox Network Engineering and Operations; Madeleine Noland, office of the CTO, LG Electronics; Anne Schelle, managing director, Pearl TV; and Pete Sockett, director of engineering and operations, Capitol Broadcasting.
Sunday, April 8, 9:05–9:45 a.m. — Research Presentation by Michael Barthel, research associate, Pew Research Center, “Tradition in Transition: The State of the News Media," N262-264, LVCC
Sunday, April 8, 9:45-10:20 a.m. — Smart Home Technology: How Media Companies Are Seizing This Opportunity, N262-264 | Smart home technology is exploding, and media companies are taking steps to capitalize on the new opportunities. This session will examine media case studies to better understand strategies and how to monetize. Panelists: Jonathan Beard, director of digital product development, Graham Digital Media; Peter Newton, chief revenue officer, Gatehouse Media, and CEO, UpCurve; Ian Stinson, senior director, digital audience for television, Cox Media Group.
Sunday, April 8, 1:30–2:50 p.m. — Presentation by Rich Chernock, CSO, Triveni Digital: “ATSC 3.0, Next Generation Television: Where are We and Where are We Headed?” N260, LVCC |Chernock, a major player in the development of the new broadcast standard, will provide an overview of Next Gen TV -- what has been achieved and what kinds of new opportunities broadcasters will have to engage viewers. It will also address some of the implementation considerations for broadcasters.
Sunday, April 8, 2:15–2:50 p.m. — AI for the Local Media Market, N262-N264 | This panel will examine real-world ways of putting AI to work at media organizations by making production smarter and more efficient, creating personalized and relevant content experiences for users and providing more targeted and effective advertising. Panelists: Ethan Drelinger, solutions engineer, Watson Media and IBM Cloud Video, and Omar Karim, head of engineering, Frankly Inc.
Monday, April 9, 10:40 a.m.–noon — DFXtra: Digital Leaders Take Charge — President and CEO Panel, N262-N264, LVCC | Observers of the broadcast industry may have noticed that digital managers are making the move to senior corporate leadership positions. This panel features four who have made the leap and what it might portend for broadcasting. Panelists: James F. Goodmon, president-COO, Capitol Broadcasting; Pat LaPlatney, CEO, Raycom Media; Wendy McMahon, president, ABC Owned Television Station Group; Adam Symson, CEO, E.W. Scripps; and Sam Matheny, EVP and CTO, NAB (moderator).
Monday, April 9, 3:30–4:30 p.m. — Leading Through Disruption, North Hall Main Stage | Top media executive explain how they are grappling with the impact of disruptive forces on audience, revenue and the workforce. Panelists: Muriel De Lathouwer, managing director and CEO, EVS; Amy Emmerich, chief content officer, Refinery29; Ginny Morris, CEO, Hubbard Radio; and Marian Pittman, EVP, digital strategy and research, Cox Media Group.
Tuesday, April 10, 10:40 a.m.–Noon — How the Local TV Ecosystem Is Streamlining the Transaction Workflow, N260, LVCC | 2018 promises to be the year of breakthrough on automated local, multi-platform media buying and selling. Learn about the projects underway and understand how the Television Interface Practices initiative fits into the effort. Panelists: Ed Busby, SVP, strategy, Tegna Media; Frank Friedman, president, local investment, PMX; Heather Gundry, SVP, director of integrated media buying U.S., GTB; Brett Jenkins, chief technical officer, Nexstar Media; Gregg Siegel, VP, national sales, Sinclair Broadcast Group; and Adam Stoll, president, TargetEnterprises; Kathy Haley, publisher, TVNewsCheck.
In addition, TVNewsCheck invites you to attend our eighth annual Women in Technology Awards during the NAB Show. Receiving the Women in Technology Leadership Award will be Diane Tryneski, HBO’s tech EVP and chief digital officer. The winners of the Technology Women to Watch awards are Deborah Adeogba, director of news technology at Cox Media Group's KIRO Seattle, and Jaclyn Pytlarz, a senior engineer for applied vision science at Dolby Laboratories in Sunnyvale, Calif. All three will be honored during on April 10 at 6 p.m. in Room N-243 of the Las Vegas Convention Center. For more information, email Samantha Cerminaro at samantha@newscheckmedia.com.
Sunday, April 8, 9:05–9:45 a.m. — Research Presentation by Michael Barthel, research associate, Pew Research Center, “Tradition in Transition: The State of the News Media," N262-264, LVCC
Sunday, April 8, 9:45-10:20 a.m. — Smart Home Technology: How Media Companies Are Seizing This Opportunity, N262-264 | Smart home technology is exploding, and media companies are taking steps to capitalize on the new opportunities. This session will examine media case studies to better understand strategies and how to monetize. Panelists: Jonathan Beard, director of digital product development, Graham Digital Media; Peter Newton, chief revenue officer, Gatehouse Media, and CEO, UpCurve; Ian Stinson, senior director, digital audience for television, Cox Media Group.
Sunday, April 8, 1:30–2:50 p.m. — Presentation by Rich Chernock, CSO, Triveni Digital: “ATSC 3.0, Next Generation Television: Where are We and Where are We Headed?” N260, LVCC |Chernock, a major player in the development of the new broadcast standard, will provide an overview of Next Gen TV -- what has been achieved and what kinds of new opportunities broadcasters will have to engage viewers. It will also address some of the implementation considerations for broadcasters.
Sunday, April 8, 2:15–2:50 p.m. — AI for the Local Media Market, N262-N264 | This panel will examine real-world ways of putting AI to work at media organizations by making production smarter and more efficient, creating personalized and relevant content experiences for users and providing more targeted and effective advertising. Panelists: Ethan Drelinger, solutions engineer, Watson Media and IBM Cloud Video, and Omar Karim, head of engineering, Frankly Inc.
Monday, April 9, 3:30–4:30 p.m. — Leading Through Disruption, North Hall Main Stage | Top media executive explain how they are grappling with the impact of disruptive forces on audience, revenue and the workforce. Panelists: Muriel De Lathouwer, managing director and CEO, EVS; Amy Emmerich, chief content officer, Refinery29; Ginny Morris, CEO, Hubbard Radio; and Marian Pittman, EVP, digital strategy and research, Cox Media Group.
Tuesday, April 10, 10:40 a.m.–Noon — How the Local TV Ecosystem Is Streamlining the Transaction Workflow, N260, LVCC | 2018 promises to be the year of breakthrough on automated local, multi-platform media buying and selling. Learn about the projects underway and understand how the Television Interface Practices initiative fits into the effort. Panelists: Ed Busby, SVP, strategy, Tegna Media; Frank Friedman, president, local investment, PMX; Heather Gundry, SVP, director of integrated media buying U.S., GTB; Brett Jenkins, chief technical officer, Nexstar Media; Gregg Siegel, VP, national sales, Sinclair Broadcast Group; and Adam Stoll, president, TargetEnterprises; Kathy Haley, publisher, TVNewsCheck.
In addition, TVNewsCheck invites you to attend our eighth annual Women in Technology Awards during the NAB Show. Receiving the Women in Technology Leadership Award will be Diane Tryneski, HBO’s tech EVP and chief digital officer. The winners of the Technology Women to Watch awards are Deborah Adeogba, director of news technology at Cox Media Group's KIRO Seattle, and Jaclyn Pytlarz, a senior engineer for applied vision science at Dolby Laboratories in Sunnyvale, Calif. All three will be honored during on April 10 at 6 p.m. in Room N-243 of the Las Vegas Convention Center. For more information, email Samantha Cerminaro at samantha@newscheckmedia.com.
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