MediaDailyNews
by Wayne Friedman, Jan 16, 2014, 10:58 AM
Teens' online use of tablets, smartphones and connected TVs, is growing -- now it's up to some four hours a day.
Research company GfK’s MultiMedia Mentor report says that for teens 13-17, time on online grew 37% in the spring of 2013 compared with the first months of 2012. By contrast, online usage in terms of minutes remained essentially flat for other consumers: 18-64, 18-54, and 18-49.
Time on tablets grew 157% to more than a half-hour a day for teens; smartphone time was 72% higher to over an hour a day; and connected TV usage added 86% to 13 minutes a day.
Teens' smartphone ownership jumped to 55% from 35%, with tablet ownership improving to 37% from 18% on year-to-year comparisons.
GfK says much of the growth has been due to inexpensive pricing on tablets and smartphones, as well as a broader array of capabilities for those devices -- streaming video, music, and shopping. In addition, it says laptop/desktop computer usage is also a major device area for teens.
The GfK study tracked eight key media platforms and demographic information from 2,642 online interviews of people 13 to 64 between February and July 2013.
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