Monday, Jan. 27, 2014
It's vital to make sure your media marketing department help the local-direct client gain access to your ability to help them with SEO and SEM as it will make their sites more viable. Philip Jay LeNoble, Ph.D.
According to the findings of a new IBM study of more than 30,000 global consumers, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%. 38% of consumers would provide their mobile number for the purpose of receiving text messages and 32% would share their social handles with retailers.
Jill Puleri, IBM Retail Global Industry Leader, says "… today's consumer… conditioned by multiple industries… from healthcare to travel… expects personalized interactions across different channels… "
The study found that the five most important omnichannel capabilities to consumers are, in order:
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Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.
Monday, January 27, 2014
Digital Shoppers Expect Cross-Channel Consistency
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