Tuesday, January 27, 2026

Pay TV Groups Rebut NAB's ATSC 3.0 Transition Plans


 

Pay TV Groups Rebut NAB's ATSC 3.0 Transition Plans

FCC meeting room lobby
(Image credit: FCC.gov)

WASHINGTON—Associations backed by the pay TV industry have voiced significant opposition to the NAB’s proposals for speeding up the transition to NextGen TV/ATSC 3.0.

In filing with the Federal Communications Commission, which has launched an inquiry into rules impacting the rollout of ATSC 3.0 broadcasts [FCC GN Docket No. 16-142 Authorizing Permissive Use of the “Next Generation” Broadcast Television Standard], the NCTA, the American Television Alliance (ATVA) and others have criticized NAB proposals that the FCC should set a firm cutoff date for ATSC 1.0 broadcasts and eliminate requirements to simulcast 1.0 content on the newer 3.0 broadcasts.

In its Jan. 20 filing, the NCTA. which represents major cable providers told the FCC that the transition “to ATSC 3.0 should remain market based, and the Commission should reject broadcasters’ requests for government intervention. Instead, the government should continue to prioritize protecting consumers from any harmful impacts.”

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