OOH Ad Spending Rises 3% To $2.86B In Q2
- by Steve McClellan , 6 hours ago
Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out Of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH first-half growth to 2.6%.
The OAAA analysis found that with the 2026 World Cup just a year out (and to be played in North America) FIFA is already spending big in the medium – over $5 million in Q2 to promote the upcoming tournament.
Other standout trends per the OAAA rundown:
65 of the top 100 OOH advertisers increased spend vs. Q2 2024
Digital OOH revenue jumped 9.2%
Transit, financial services, and local services saw the strongest growth
Tech and DTC brands – including Apple, Amazon, and T-Mobile – expanded their presence
Digital OOH, which accounted for 36% of quarterly sales, increased 9.2% from a year ago.
Financial services (+32.9%), communications (+30.5%), insurance & real estate (+13.8%), and local services & amusements (+10.4%) were among the strongest performing industries in Q2.
The top 10 OOH product categories in volume for Q2 were:
Legal services
Hospitals, clinics & medical centers
Consumer banking
Domestic hotels & resorts
Local government
Colleges & universities
Quick service restaurants
Architects, contractors, engineers
Computer software (excluding games and education)
Chain food stores & supermarkets
The top 10 OOH advertisers in Q2 were Morgan & Morgan, Apple, McDonald’s, Coca-Cola, Verizon, Disney, Universal Pictures, Indeed, T-Mobile, and Comcast.
OAAA’s estimates are compiled using sources including Miller Kaplan and MediaRadar and member company affidavits. Revenue estimates include digital and static billboards, street furniture, transit, place-based, and cinema advertising.
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