Monday, October 28, 2019

The family saga behind Forever 21

If you have Forever 21 on the air and have not paid their ad bill yet from your national rep..get your money now. Philip Jay LeNoble, Ph.D.

The family saga behind Forever 21
Do Won and Jin Sook Chang and their daughters built Forever 21 into a global chain with more than $4 billion in yearly sales at its peak, before filing for bankruptcy this year with plans to close more than 30% of US stores and exit international markets. The insular nature of the family-owned business along with changing retail trends likely led to the chain's troubles, industry experts and former employees say.

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