It’s called Broadcasting Hope, an industry-wide campaign with a goal of reaching broadcasters and letting them know that if they are in acute need they can apply for aid from the Broadcasters Foundation. The new campaign will run in radio and TV trade publications beginning this week.
Broadcasters Foundation Chairman Dan Mason said, “There are broadcasters in local markets across America who may qualify for aid, and it’s imperative that they know the Broadcasters Foundation can be a life support. The radio and TV trade publications and members of the National Alliance of State Broadcast Associations have been very supportive in helping us expand awareness of the Foundation’s charitable mission.”
“We are grateful to the radio and TV trade publications for their generous support,” added Jim Thompson, President of the Broadcasters Foundation. “With their valuable help, we can make sure that every broadcaster in America knows that they or a colleague can apply for aid when in dire need from unforeseen and devastating circumstances.”
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