Between April and Mid-Summer Borrell & Associates asked over 7,500 small business owners 44 questions and has been pushing out the data in a weekly chart. In this weeks chart 1,907 local advertisers responded to the question about whether they planned to cut or eliminate a certain media from their ad budget. So exactly how did radio stack up?
Only 1 in 5 plan to cut traditional media. 18% plan to reduce their radio budgets while 6% plan to eliminate radio. 24% plan to reduce their newspaper budget and only 2% plan to reduce their digital ad budget. Here’s a look at all media…
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