BetMGM Partners With NBC's 'Sunday Night Football' For Sports Betting Content, Marketing

• by Wayne Friedman , 3 hours ago

As sports betting operations move further toward integrations with major TV sports content, BetMGM is now partnering with NBC Sports for its “Sunday Night Football” -- the leading regular-season TV show in viewership.

The sports betting and gaming company will get marketing integrations around the show, as well as weekly integrations on the “SNF” pre-show “Football Night in America” and other NBC Sports content.

A weekly segment on “Football Night in America” will be hosted by former NFL quarterback Chris Simms and sports betting veteran Matthew Berry, which will highlight storylines and betting odds for the upcoming “SNF” game, as well as showing real-time betting odds on a scoring ticker.

“SNF” airs on NBC, Peacock and Universo. For a post-game show on Peacock, betting odds content will merge with game story lines.

BetMGM has spent an estimated $46.7 million in national TV advertising from mid-September 2021 through mid-September 2022, according to iSpot.tv. The bulk of its impressions gained over that period -- 727.9 million (out of 3 billion impressions) have come from NFL football programming on all TV networks airing NFL content.

Currently, around 30 states have legalized sports betting, including 21 that allow online betting.