Monday, March 14, 2016

Radio Still Dominates The Automobile

Radio Ink - Radio\'s Premier Management & Marketing Magazine      
      
 
 
Based on the 18-plus population surveyed in the 2016 Infinite Dial survey, 84% continue to use AM/FM radio as their primary source for audio in the car. Surprisingly, the CD player is next at 56%, followed by an MP3 Player or the listeners’ own digital music at 38%. Online radio comes in next at 21%, followed by satellite radio at 19%. And when consumers are asked how often they use an audio source, AM/FM dwarfs online radio 54% to 8%.
audio sources most of the time

Sanders Takes Radio’s Top Spot

 
Tuesday is another big primary day for the candidates running for President as both Ohio and Florida will choose their delegates. Media Monitors is out with its latest report on which candidates are using radio the most in their battles to win the nomination. For the week of March 4 Bernie Sanders and his PAC aired 7,884 commercial to edge out Hillary Clinton and her PAV for a total of 7,506 ads. On the Republican side, Ted Cruz ran 1,170 spots, Marco Rubio 817 and Donald Trump 749.

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