GM AD Dollars Sames as Before Bankruptcy

DETROIT (AdAge.com) -- General Motors Corp. has been tight-lipped about what it's planning to spend while in bankruptcy, but Ad Age has the answer: $40 million to $50 million per month, which comes out to about same dollars-per-vehicle rate as before it filed for Chapter 11. The numbers come from the automaker's top marketing official, Mark LaNeve, who had dodged several Ad Age inquiries on the subject. Read the full story at http://adage.com/article?article_id=137453 -- Jean Halliday