Television sees through tough times.
Local broadcast TV revenues were up 1.2% on a third quarter 2007 – third quarter 2008 comparison. “Automotive” was down 17.7% but remains TV’s top category; #2 “Telecom” gained 10%. While that's pretty much a snapshot of the national and regional scene...it runs parallel to station totals locally. Until managers instill and install new, long-term, local-direct training and new business development models at their local stations...they will continue to chase their tails running after automotive revenues until the well is completely dry and budgets are missed quarter after quarter leading to their own replacement.
2 comments:
Hi Phillip!
How do you suggest that braodcast managers provide the training for long term local advertising and new business models that you speak of? CB
Hey Connie...Wonderful hering from you...Love to hear your voice...the 9090 phone number is gone...so call me at 303-795-3662..so we can talk about it...Love to catch up...Hugs
Happiest of New Years
Philip
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