Barclays sees double-digit drop.Barclays Capital is pegging radio with a 13% drop in revenues next year. Local spending will be hardest hit. Analysts think Main Street advertisers will cut spending by 16%. Barclays says national spot and network revenue will be down 10%.
Sounds like a good time to call in help for the local team who, for the most part...sit at their computers/telephones and negotiate CPP....Better to grow local direct and make direct clients long term fans..as direct business builds and stabilizes the foundation..says Dr. PJL
No comments:
Post a Comment