MediaPostPublications: OnlineMediaDaily
by Mark Walsh, Thursday, July 14, 2011, 4:49 PM
A new J.P. Morgan report predicts U.S. mobile ad spending will roughly double to $1.2 billion this year, fueled by growing mobile usage.
That forecast is in line with an eMarketer projection that U.S. mobile advertising will reach $1.1 billion in 2011. The Internet Advertising Bureau estimates that mobile ad dollars totaled in the range of $550 million to $650 million last year.
In an analysis focusing on top Internet companies, JP Morgan analyst Douglas Anmuth says the firm expects mobile to be the single biggest factor accelerating Web growth for the next several years. He points out that mobile data traffic is already three times the level of the wired Internet globally in 2000. In addition, the build-out of next-generation networks will increase connection speeds tenfold by 2015.
The J.P. Morgan report estimates mobile ad revenue in 2011 comes to $7 or $8 per user -- well below the $35 per Internet user during the post-bubble days of Web advertising in 2002. (The roughly $600 million in mobile advertising last year was equal to only a fraction of the $26 billion in Internet spending.) The smaller real estate of phone screens and limitations on ad creative also present obstacles to higher spending.
Driving demand for faster mobile data delivery is the spread of smartphones.
Despite rapid growth, the report points out that global penetration will only approach 30% this year, indicating that there is still plenty of room for expansion. (A Pew study released this week estimated U.S. smartphone penetration at 35%.) Worldwide, IDC predicts smartphone share will reach 45% in 2015.
Even so, Anmuth argues that advertising on smartphones and tablets will ramp up much faster than on the PC-based Web, especially given the established online ad market. And based on the growth of mobile users and location-based services, mobile advertising could ultimately become larger than Web-based advertising.
When it comes to major Internet companies, Google has been among the most aggressive in pushing into mobile through Android, search and mobile payment initiatives like Google Wallet. Mobile likely accounts for 5% of the company's gross revenue in 2011, according to the J.P. Morgan report. Google earlier this year said revenue from mobile operations had reached $1 billion on an annualized basis.
Anmuth noted that Yahoo has a stronger mobile presence overseas through a host of carrier deals, including with operators such as Vodafone. But mobile texting represents a threat to Yahoo's traditional strength in email, which represents about half of its page views. Likewise, the rollout of mobile app versions of key properties like Yahoo Finance and Fantasy Football could undermine the portal model the company is built on.
In the online retail sector, eBay is viewed as well-positioned for mobile. The company is on track to generate $4 billion in mobile transactions this year, while payments unit PayPal will do $3 billion in mobile. eBay this month also acquired mobile payments provider Zong for $240 million to add carrier-based billing to its payments arsenal.
Amazon has a variety of apps including Amazon Mobile, Deals, Kindle, and Price Check, but is still at an early stage in m-commerce. Amazon a year ago said customers had spent more than $1 billion on mobile devices (including via the Kindle) in the prior 12 months. If the company introduces its own tablet in the next few mon
Sunday, July 17, 2011
Wednesday, July 6, 2011
Local Radio and TV Are Significant Contributors To The Gross National Product
MediaPostlogs Research Brief
by Jack Loechner, Yesterday, 8:15 AM
Local television and radio broadcasting contributes 7% of the nation's Gross Domestic Product, or $1.17 trillion annually, as well as 2.52 million jobs attributable to the industry every year, according to an NAB-commissioned study conducted by Woods & Poole Economics, with support from BIA/Kelsey. Total 2010 GDP Impact of Local Television and Radio Broadcasting
Contributor
Dollars and Jobs
GDP annually
$1.17 trillion
From television
$716.43 billion
From radio
$453.88 billion
Jobs on an annual basis
2.52 million
In television
1.54 million
In radio
0.98 million
Source: Newspaper Association of America, June 2011
The study calculated that the local broadcast industry employs over 300,000 people directly and in support industries, creating $49.32 billion in GDP annually. Television accounts for almost 187,000 of these jobs, as well as over $30 billion in GDP, while radio employs 118,000 people and contributes a little over $18 billion to the GDP. Through the consumption of goods and services by industry employees, local commercial broadcasting generates almost $135 billion in additional GDP and more than 833,000 jobs nationwide.
The economic impact of the commercial local broadcast industry, terrestrial television and radio stations, has three major components.
First, the direct impact of the industry is the result of its significant size: 1,370 commercial television stations and more than 11,700 commercial radio stations sustaining more than 300 thousand jobs and more than $49 billion in output.
(It is important to note, says the report, that only commercial local broadcast television and radio is included in this analysis. If noncommercial local broadcast television and radio were included the impact on the United States economy would be greater.)
The direct impact of local television and radio broadcasting on the United States economy is estimated at 305 thousand jobs and $49 billion in economic output. Local television broadcast stations generate 187 thousand jobs and $30 billion in economic output, while local radio broadcast stations generate another 118 thousand jobs and $19 billion in economic output.
The core direct impact of local television and radio broadcasting includes the number of jobs directly in local television and radio as well as the number of jobs in advertising and programming. It is estimated that local television and radio broadcasting and advertising and programming alone account for 195 thousand jobs.
Other industries are impacted by local television and radio broadcasting as well. When measured with a technical input-output analysis an additional 110 thousand jobs are supported in other industries because of the goods and services requirements of local television and radio broadcast stations.
Direct Impact of Local Television and Radio
• $49.32 billion in GDP annually
•$30.19 billion from television
•$19.13 billion from radio
•305.23 thousand jobs on an annual basis
•186.85 thousand in television
•118.38 thousand in radio
Second, workers in the commercial local broadcast television and radio industry consume goods and services in all other sectors of the economy supporting more jobs and creating more income and output. This ripple effect is estimated to result in 833 thousand jobs and $135 billion in output.
The income from local television and radio broadcast jobs flows through the economy creating additional jobs. A job in local television and radio broadcast stations multiplies itself by helping create jobs in construction, farming, mining, state and local government and all other economic sectors.
The workers in the industries supplying goods and services to local television and radio broadcast workers in turn consume goods and services. It is estimated that the cascading effect of jobs and income emanating in local television and radio broadcasting results in $135 billion in additional GDP and 833 thousand jobs nationwide.
Effect of Local Television and Radio on Other Industries
•$134.64 billion in GDP annually
•$82.42 billion from television
• $52.22 billion from radio
•833.27 thousand jobs on an annual basis
•510.10 thousand in television
•323.16 thousand in radio
Third, the output of commercial local broadcast television and radio industry stimulates economic activity by providing a forum for advertising that is free to consumers. An estimated $986 billion in United States output and 1.38 million jobs are attributable to the stimulative effects of advertising on local television and radio.
Local television and radio advertising serves an important role for both consumers and businesses in providing economic information on product prices and features, resulting in greater demand for well made and well priced goods and services. The additional demand contributes to aggregate economic growth.
An unintended consequence of paid advertising by business is that competitors learn of product features, innovations and price structures, encouraging businesses to adapt and offer better products at lower prices benefiting consumers and creating real economic growth and increases in wealth.
The primary impact of broadcast television and radio is reducing the cost of product information through advertising. In this way, broadcast television and radio stations have their most significant impact on economic growth, although the entertainment value of local broadcast television and radio is often emphasized in discussions on their impact on society.
Stimulative Effect of Local Television and Radio on the Economy
•$986.35 billion in GDP annually
•$603.82 billion from television
•$382.54 billion from radio
•1.38 million jobs on an annual basis
•846.56 thousand in television
•536.32 thousand in radio
According to the report, and data collected within the study, the outlook for growth in the commercial local broadcast industry, terrestrial television and radio stations, is strong. Research suggests that both television and radio local broadcast revenues will grow through the year 2015. The unique forum and low cost of providing entertainment and product information to consumers ensure that revenues will increase in coming years. The economic impact previously described in the study will show parallel growth.
by Jack Loechner, Yesterday, 8:15 AM
Local television and radio broadcasting contributes 7% of the nation's Gross Domestic Product, or $1.17 trillion annually, as well as 2.52 million jobs attributable to the industry every year, according to an NAB-commissioned study conducted by Woods & Poole Economics, with support from BIA/Kelsey. Total 2010 GDP Impact of Local Television and Radio Broadcasting
Contributor
Dollars and Jobs
GDP annually
$1.17 trillion
From television
$716.43 billion
From radio
$453.88 billion
Jobs on an annual basis
2.52 million
In television
1.54 million
In radio
0.98 million
Source: Newspaper Association of America, June 2011
The study calculated that the local broadcast industry employs over 300,000 people directly and in support industries, creating $49.32 billion in GDP annually. Television accounts for almost 187,000 of these jobs, as well as over $30 billion in GDP, while radio employs 118,000 people and contributes a little over $18 billion to the GDP. Through the consumption of goods and services by industry employees, local commercial broadcasting generates almost $135 billion in additional GDP and more than 833,000 jobs nationwide.
The economic impact of the commercial local broadcast industry, terrestrial television and radio stations, has three major components.
First, the direct impact of the industry is the result of its significant size: 1,370 commercial television stations and more than 11,700 commercial radio stations sustaining more than 300 thousand jobs and more than $49 billion in output.
(It is important to note, says the report, that only commercial local broadcast television and radio is included in this analysis. If noncommercial local broadcast television and radio were included the impact on the United States economy would be greater.)
The direct impact of local television and radio broadcasting on the United States economy is estimated at 305 thousand jobs and $49 billion in economic output. Local television broadcast stations generate 187 thousand jobs and $30 billion in economic output, while local radio broadcast stations generate another 118 thousand jobs and $19 billion in economic output.
The core direct impact of local television and radio broadcasting includes the number of jobs directly in local television and radio as well as the number of jobs in advertising and programming. It is estimated that local television and radio broadcasting and advertising and programming alone account for 195 thousand jobs.
Other industries are impacted by local television and radio broadcasting as well. When measured with a technical input-output analysis an additional 110 thousand jobs are supported in other industries because of the goods and services requirements of local television and radio broadcast stations.
Direct Impact of Local Television and Radio
• $49.32 billion in GDP annually
•$30.19 billion from television
•$19.13 billion from radio
•305.23 thousand jobs on an annual basis
•186.85 thousand in television
•118.38 thousand in radio
Second, workers in the commercial local broadcast television and radio industry consume goods and services in all other sectors of the economy supporting more jobs and creating more income and output. This ripple effect is estimated to result in 833 thousand jobs and $135 billion in output.
The income from local television and radio broadcast jobs flows through the economy creating additional jobs. A job in local television and radio broadcast stations multiplies itself by helping create jobs in construction, farming, mining, state and local government and all other economic sectors.
The workers in the industries supplying goods and services to local television and radio broadcast workers in turn consume goods and services. It is estimated that the cascading effect of jobs and income emanating in local television and radio broadcasting results in $135 billion in additional GDP and 833 thousand jobs nationwide.
Effect of Local Television and Radio on Other Industries
•$134.64 billion in GDP annually
•$82.42 billion from television
• $52.22 billion from radio
•833.27 thousand jobs on an annual basis
•510.10 thousand in television
•323.16 thousand in radio
Third, the output of commercial local broadcast television and radio industry stimulates economic activity by providing a forum for advertising that is free to consumers. An estimated $986 billion in United States output and 1.38 million jobs are attributable to the stimulative effects of advertising on local television and radio.
Local television and radio advertising serves an important role for both consumers and businesses in providing economic information on product prices and features, resulting in greater demand for well made and well priced goods and services. The additional demand contributes to aggregate economic growth.
An unintended consequence of paid advertising by business is that competitors learn of product features, innovations and price structures, encouraging businesses to adapt and offer better products at lower prices benefiting consumers and creating real economic growth and increases in wealth.
The primary impact of broadcast television and radio is reducing the cost of product information through advertising. In this way, broadcast television and radio stations have their most significant impact on economic growth, although the entertainment value of local broadcast television and radio is often emphasized in discussions on their impact on society.
Stimulative Effect of Local Television and Radio on the Economy
•$986.35 billion in GDP annually
•$603.82 billion from television
•$382.54 billion from radio
•1.38 million jobs on an annual basis
•846.56 thousand in television
•536.32 thousand in radio
According to the report, and data collected within the study, the outlook for growth in the commercial local broadcast industry, terrestrial television and radio stations, is strong. Research suggests that both television and radio local broadcast revenues will grow through the year 2015. The unique forum and low cost of providing entertainment and product information to consumers ensure that revenues will increase in coming years. The economic impact previously described in the study will show parallel growth.
How to Manage Gen X & Y
Dealerscope Exclusive
By Elly Valas 2011
I’d like to send early congratulations to the 40-under-40 group of industry leaders who will be recognized in the June issue of Dealerscope (and at Dealerscope.com, so stay tuned). They have worked hard and are certainly making their mark in the industry. As good as they may be, though, they provide unique challenges to their supervisors. The younger generation is bright, tech savvy and enthusiastic, but they don’t always respond positively to traditional management styles.
For the first time in history we now have four generations in the workplace. Generation Y, or The Millennials, were born between the late 1970s and early 1990s.Generation X represents the children of the Baby Boomers. As the economy has contracted many Baby Boomers and some senior veterans have stayed on their jobs as well. Each generation has distinct attitudes, behaviors, expectations, habits and hot buttons.
Remember when older workers were the bosses and younger workers did what was asked of them, no questions asked? There were definite rules as to how the boss was treated and how younger workers treated older workers. Today, roles are changing and new rules are being written every day.
Gen X and Y need very different leadership than the Boomers and Veterans ahead of them. They prefer to self manage and want their managers to mentor and coach them. Give them a job and let them figure out how best to get it done. Give them honest feedback.
They want to have ongoing opportunities to learn and grow. They need to grow personally and professionally. Let them design and present new product demos for each other. Encourage them to enroll in classes, Toastmasters and networking groups.
They’re a fun-loving bunch and they expect work to be fun. The old model of punching in for eight hours of drudgery in order to earn some after-work playtime doesn’t fly with Gen X and Gen Y. They expect to enjoy their work and become friends with their associates, frequently socializing after hours. As a manager, you have to make the workplace welcoming and fun, encouraging play and camaraderie. Come to your sales meetings in your pajamas or have a scavenger hunt to find clues to new product features.
Younger workers need to be challenged. Instead of seeking their comfort zones, they look to change up routine and have lots of different things to do. Move them around between departments. Ask them to help deploy new technologies or maintain your Facebook and Twitter pages. They may seem loyal but they are masterful at reinvention. Boredom will drive them away quickly.
By Elly Valas 2011
I’d like to send early congratulations to the 40-under-40 group of industry leaders who will be recognized in the June issue of Dealerscope (and at Dealerscope.com, so stay tuned). They have worked hard and are certainly making their mark in the industry. As good as they may be, though, they provide unique challenges to their supervisors. The younger generation is bright, tech savvy and enthusiastic, but they don’t always respond positively to traditional management styles.
For the first time in history we now have four generations in the workplace. Generation Y, or The Millennials, were born between the late 1970s and early 1990s.Generation X represents the children of the Baby Boomers. As the economy has contracted many Baby Boomers and some senior veterans have stayed on their jobs as well. Each generation has distinct attitudes, behaviors, expectations, habits and hot buttons.
Remember when older workers were the bosses and younger workers did what was asked of them, no questions asked? There were definite rules as to how the boss was treated and how younger workers treated older workers. Today, roles are changing and new rules are being written every day.
Gen X and Y need very different leadership than the Boomers and Veterans ahead of them. They prefer to self manage and want their managers to mentor and coach them. Give them a job and let them figure out how best to get it done. Give them honest feedback.
They want to have ongoing opportunities to learn and grow. They need to grow personally and professionally. Let them design and present new product demos for each other. Encourage them to enroll in classes, Toastmasters and networking groups.
They’re a fun-loving bunch and they expect work to be fun. The old model of punching in for eight hours of drudgery in order to earn some after-work playtime doesn’t fly with Gen X and Gen Y. They expect to enjoy their work and become friends with their associates, frequently socializing after hours. As a manager, you have to make the workplace welcoming and fun, encouraging play and camaraderie. Come to your sales meetings in your pajamas or have a scavenger hunt to find clues to new product features.
Younger workers need to be challenged. Instead of seeking their comfort zones, they look to change up routine and have lots of different things to do. Move them around between departments. Ask them to help deploy new technologies or maintain your Facebook and Twitter pages. They may seem loyal but they are masterful at reinvention. Boredom will drive them away quickly.
Tuesday, June 28, 2011
NFL Looks To Add Another TV Package
MediaPost's TV Watch
A media critique by Wayne Friedman, Tuesday, June 28, 2011
The bane of any media or entertainment existence is where to find more growth -- specifically, TV advertising growth.
Through thick and thin, in bad and good overall TV markets, the NFL has endured well for its TV partners -- especially when it comes to TV advertising. Wildly strong gains were achieved this year -- amid an overall strong TV advertising market. In poor years, like in 2008 and 2009, the NFL still posted gains when every one else took cutbacks.
Who's to think that anything will slow this train down? (Only a sustained in-season lockout, I'm guessing).
So with this in mind, the preeminent professional sports league, the NFL, is floating the idea of yet another package of games -- an early season eight-game Thursday night schedule where it hopes to grab another $500 million to $700 million in rights fees from one lucky TV network. All of this is on top of the $4.5 billion it already gets collectively from Fox, CBS, NBC and ESPN.
If successful, this would mean the NFL would grow its media revenues from 10% to 16%. In effect, the NFL estimates there is a specific level of more TV advertising dollars to be had.
This new early season Thursday night package would match up nicely with an eight-game late season Thursday night package of games on the NFL's own NFL Network. Turner Broadcasting, a Comcast sports network (Versus, no doubt), or perhaps Fox's FX Network would seemingly be in the hunt.
Carving out a new package doesn't add more games to the schedule; it essentially takes away some games from existing networks. But this doesn't necessarily mean less advertising. The guess is the fewer regional games on CBS and Fox (right now they have six or seven, depending on the week) means the remaining games would expand into other markets. CBS and Fox each sell national TV advertising inventory.
Some had questioned whether the NFL will cut back on the fees that CBS, Fox, NBC, and ESPN pay. I don't think so.
Previously, the NFL started up a "Sunday Night Football" franchise on NBC from scratch, offering a full season of games. In recent years, the NFL opened up the late season eight-game Thursday night schedule on its own NFL Network -- as well as a DirecTV consumer fee-based package.
History is on the league's side. TV advertising revenue doesn't seem to be hurt when new packages are added. In the past, the NFL has found other ways to accommodate its TV partners, such as with more playoff games or other events. It could do the same again.
The NFL hasn't guessed wrong yet. Some of this is indeed tied to the lockout -- that is, owners are looking for more revenue. Then again, if a lockout happens -- and a whole season gets cancelled - things may be viewed differently.
To make back those losses, a more rapid expansion might be in the works. This might include what NFL players already say they are opposed to -- adding more games to the schedule, going to 18 regular season contests from 16.
A media critique by Wayne Friedman, Tuesday, June 28, 2011
The bane of any media or entertainment existence is where to find more growth -- specifically, TV advertising growth.
Through thick and thin, in bad and good overall TV markets, the NFL has endured well for its TV partners -- especially when it comes to TV advertising. Wildly strong gains were achieved this year -- amid an overall strong TV advertising market. In poor years, like in 2008 and 2009, the NFL still posted gains when every one else took cutbacks.
Who's to think that anything will slow this train down? (Only a sustained in-season lockout, I'm guessing).
So with this in mind, the preeminent professional sports league, the NFL, is floating the idea of yet another package of games -- an early season eight-game Thursday night schedule where it hopes to grab another $500 million to $700 million in rights fees from one lucky TV network. All of this is on top of the $4.5 billion it already gets collectively from Fox, CBS, NBC and ESPN.
If successful, this would mean the NFL would grow its media revenues from 10% to 16%. In effect, the NFL estimates there is a specific level of more TV advertising dollars to be had.
This new early season Thursday night package would match up nicely with an eight-game late season Thursday night package of games on the NFL's own NFL Network. Turner Broadcasting, a Comcast sports network (Versus, no doubt), or perhaps Fox's FX Network would seemingly be in the hunt.
Carving out a new package doesn't add more games to the schedule; it essentially takes away some games from existing networks. But this doesn't necessarily mean less advertising. The guess is the fewer regional games on CBS and Fox (right now they have six or seven, depending on the week) means the remaining games would expand into other markets. CBS and Fox each sell national TV advertising inventory.
Some had questioned whether the NFL will cut back on the fees that CBS, Fox, NBC, and ESPN pay. I don't think so.
Previously, the NFL started up a "Sunday Night Football" franchise on NBC from scratch, offering a full season of games. In recent years, the NFL opened up the late season eight-game Thursday night schedule on its own NFL Network -- as well as a DirecTV consumer fee-based package.
History is on the league's side. TV advertising revenue doesn't seem to be hurt when new packages are added. In the past, the NFL has found other ways to accommodate its TV partners, such as with more playoff games or other events. It could do the same again.
The NFL hasn't guessed wrong yet. Some of this is indeed tied to the lockout -- that is, owners are looking for more revenue. Then again, if a lockout happens -- and a whole season gets cancelled - things may be viewed differently.
To make back those losses, a more rapid expansion might be in the works. This might include what NFL players already say they are opposed to -- adding more games to the schedule, going to 18 regular season contests from 16.
7 Simple Steps to Extreme Personal Productivity
bNET
By Jeff Haden | June 28, 201
Increasing personal productivity is big business: Stephen Covey, David Allen, Tony Robbins, 43folders… those and countless others have combined to turn improving individual productivity into a massive industry.
Forget them.
If you want to complete a major project, tackle a task you’ve been putting off, or just knock out a lot of work in a relatively short period of time, there’s an easier way.
And it’s free.
Say you need to complete a task you estimate will take, oh, 10 to 12 hours. Here’s how to pull it off in one day:
Tell everyone your plan. This step is an absolute must since interruptions are productivity killers. So is the, “How much longer do you have to work?” guilt trip family members sometimes can’t help but lay on you. At a minimum tell coworkers and family, but consider letting important clients know as well. Send a quick email a day or two before explaining you will be tied up on Thursday and will respond to calls, emails, etc. first thing Friday morning. Some customers will contact you before Thursday; others will mentally note you can’t be reached. Either way it’s all good. And you get an additional benefit from telling others your plan: People important to you know what you intend to accomplish — and will know if you don’t succeed. Peer pressure can be a great motivator. Use it.
Decide how long you will work. Don’t plan based on, “I’ll work as long as I can,” or “I’ll work as long as I feel productive.” Set a concrete target. Commit to working 12 hours or whatever period of time you choose. Then the longer the time frame, the quicker the early hours seem to go by. When I worked in a factory we typically worked 8-hour shifts; time before lunch dragged and the last couple hours always seemed like death. During busy periods when we worked 12-hour shifts the mornings seemed to fly by. Something about knowing you’ll be working for a long time allows you to stop checking the clock; it’s like you naturally find your Zen (work)place. When you know you’re in for a long haul your mind automatically adapts. Trust me — it works.
Start really early — or extremely late. Have you ever taken a long car trip and left really early in the morning? Like at 3 or 4 a.m.? Those first few hours on the road fly by because you’ve stepped outside your norm. The same trick works with accomplishing a major goal. Start at 4 a.m. or indulge your inner night owl and start at 6 p.m. to work through the night. An extreme productivity day is not a normal day; set the stage by breaking free of your normal routine.
Withhold the fun, at least for a while. Some people like to listen to music while they work, others keep an eye on news. If you like to “treat” yourself when you’re working, don’t, at least in the early hours. When your motivation starts to flag that’s when a little music can provide a needed boost. Each treat is like a personal productivity bullet; shoot too early and nothing is left when you really need ammunition. Whatever typically carries you through your workday, hold off on it for awhile. Delayed gratification is always better gratification.
Recharge early. When you exercise, If you wait until you’re thirsty to drink it’s too late. The same is true when you work. Plan to eat or snack a little earlier than normal. If you sit while you work, stand before your butt gets numb. If you stand, sit before your legs start to ache. Any time you allow yourself to feel discomfort your motivation and resolve weakens. And speaking of food, plan meals wisely. Don’t take an hour lunch break: Prepare food you can eat quickly without lots of preparation or mess. The key is to refuel and keep rolling.
Take productive breaks, not rest breaks. Momentum is everything. Don’t take a walk, or watch a little TV, or goof around on the Internet. You will need breaks, but breaks should reinforce your sense of activity and accomplishment. Pick a few productive tasks you like to perform — and gain a sense of accomplishment when you complete — and use those for your breaks. Spending even a few minutes in the land of inactivity weakens your resolve.
Don’t quit until you’re done — even if finishing takes longer than expected. Stopping short is habit-forming. If you stop this time what will keep you from stopping next time? Success can be a habit, so make sure your first extreme personal productivity day is the start of a great new habit.
A great side benefit of an extreme personal productivity day: We unconsciously set internal limits on our output. A voice inside says, “I’ve done enough,” or, “That’s all I can do today,” or, I’m whipped — no way I can do more,” and we stop. But our internal limiters lie to us: With the right motivation, under the right circumstances, we can do more.
An extreme personal productivity day automatically ratchets your limits higher. After a few extreme productivity days you’ll perform better every “normal” day too — because you will have unconsciously raised your own bar.
By Jeff Haden | June 28, 201
Increasing personal productivity is big business: Stephen Covey, David Allen, Tony Robbins, 43folders… those and countless others have combined to turn improving individual productivity into a massive industry.
Forget them.
If you want to complete a major project, tackle a task you’ve been putting off, or just knock out a lot of work in a relatively short period of time, there’s an easier way.
And it’s free.
Say you need to complete a task you estimate will take, oh, 10 to 12 hours. Here’s how to pull it off in one day:
Tell everyone your plan. This step is an absolute must since interruptions are productivity killers. So is the, “How much longer do you have to work?” guilt trip family members sometimes can’t help but lay on you. At a minimum tell coworkers and family, but consider letting important clients know as well. Send a quick email a day or two before explaining you will be tied up on Thursday and will respond to calls, emails, etc. first thing Friday morning. Some customers will contact you before Thursday; others will mentally note you can’t be reached. Either way it’s all good. And you get an additional benefit from telling others your plan: People important to you know what you intend to accomplish — and will know if you don’t succeed. Peer pressure can be a great motivator. Use it.
Decide how long you will work. Don’t plan based on, “I’ll work as long as I can,” or “I’ll work as long as I feel productive.” Set a concrete target. Commit to working 12 hours or whatever period of time you choose. Then the longer the time frame, the quicker the early hours seem to go by. When I worked in a factory we typically worked 8-hour shifts; time before lunch dragged and the last couple hours always seemed like death. During busy periods when we worked 12-hour shifts the mornings seemed to fly by. Something about knowing you’ll be working for a long time allows you to stop checking the clock; it’s like you naturally find your Zen (work)place. When you know you’re in for a long haul your mind automatically adapts. Trust me — it works.
Start really early — or extremely late. Have you ever taken a long car trip and left really early in the morning? Like at 3 or 4 a.m.? Those first few hours on the road fly by because you’ve stepped outside your norm. The same trick works with accomplishing a major goal. Start at 4 a.m. or indulge your inner night owl and start at 6 p.m. to work through the night. An extreme productivity day is not a normal day; set the stage by breaking free of your normal routine.
Withhold the fun, at least for a while. Some people like to listen to music while they work, others keep an eye on news. If you like to “treat” yourself when you’re working, don’t, at least in the early hours. When your motivation starts to flag that’s when a little music can provide a needed boost. Each treat is like a personal productivity bullet; shoot too early and nothing is left when you really need ammunition. Whatever typically carries you through your workday, hold off on it for awhile. Delayed gratification is always better gratification.
Recharge early. When you exercise, If you wait until you’re thirsty to drink it’s too late. The same is true when you work. Plan to eat or snack a little earlier than normal. If you sit while you work, stand before your butt gets numb. If you stand, sit before your legs start to ache. Any time you allow yourself to feel discomfort your motivation and resolve weakens. And speaking of food, plan meals wisely. Don’t take an hour lunch break: Prepare food you can eat quickly without lots of preparation or mess. The key is to refuel and keep rolling.
Take productive breaks, not rest breaks. Momentum is everything. Don’t take a walk, or watch a little TV, or goof around on the Internet. You will need breaks, but breaks should reinforce your sense of activity and accomplishment. Pick a few productive tasks you like to perform — and gain a sense of accomplishment when you complete — and use those for your breaks. Spending even a few minutes in the land of inactivity weakens your resolve.
Don’t quit until you’re done — even if finishing takes longer than expected. Stopping short is habit-forming. If you stop this time what will keep you from stopping next time? Success can be a habit, so make sure your first extreme personal productivity day is the start of a great new habit.
A great side benefit of an extreme personal productivity day: We unconsciously set internal limits on our output. A voice inside says, “I’ve done enough,” or, “That’s all I can do today,” or, I’m whipped — no way I can do more,” and we stop. But our internal limiters lie to us: With the right motivation, under the right circumstances, we can do more.
An extreme personal productivity day automatically ratchets your limits higher. After a few extreme productivity days you’ll perform better every “normal” day too — because you will have unconsciously raised your own bar.
Saturday, June 25, 2011
Mobile Ads To Hit $4 Billion By 2015
MediaDailyNews
by Wayne Friedman, Thursday, June 23, 2011, 12:25 PM
Much of mobile advertising spending will be locally targeted in four years -- and higher-priced.
Locally targeted mobile ads will have a 70% share ($2.8 billion) of the expected $4 billion in overall U.S. mobile ad spending by 2015, according to Chantilly, Va.-based BIA/Kelsey.
In 2010, overall U.S. mobile advertising was at $790 million. Local mobile advertising's piece of the pie is $404 million -- 51% of the whole mobile advertising market.
BIA/Kelsey, the media consultant/researcher, says much of this gain will come from large brand advertisers that will adapt their marketing goals for the mobile device. That's thanks to a growing awareness of retail locations, driven by consumers' increasing smartphone ownership.
After large advertisers move in, BIA/Kelsey says small and medium-sized businesses will also push marketing efforts on mobile. All advertisers will benefit from the clearer return on investment and shorter purchasing funnel.
Mobile advertising sellers will also garner premium pricing on location-targeted ads.
Michael Boland, senior analyst and program director of BIA/Kelsey's Mobile Local Media practice, stated: "These premiums result from higher performance for locally targeted mobile ads when compared with non-local ads, due to higher relevance, immediacy and consumer buying intent, all of which are more prevalent in mobile than many other print and digital media."
by Wayne Friedman, Thursday, June 23, 2011, 12:25 PM
Much of mobile advertising spending will be locally targeted in four years -- and higher-priced.
Locally targeted mobile ads will have a 70% share ($2.8 billion) of the expected $4 billion in overall U.S. mobile ad spending by 2015, according to Chantilly, Va.-based BIA/Kelsey.
In 2010, overall U.S. mobile advertising was at $790 million. Local mobile advertising's piece of the pie is $404 million -- 51% of the whole mobile advertising market.
BIA/Kelsey, the media consultant/researcher, says much of this gain will come from large brand advertisers that will adapt their marketing goals for the mobile device. That's thanks to a growing awareness of retail locations, driven by consumers' increasing smartphone ownership.
After large advertisers move in, BIA/Kelsey says small and medium-sized businesses will also push marketing efforts on mobile. All advertisers will benefit from the clearer return on investment and shorter purchasing funnel.
Mobile advertising sellers will also garner premium pricing on location-targeted ads.
Michael Boland, senior analyst and program director of BIA/Kelsey's Mobile Local Media practice, stated: "These premiums result from higher performance for locally targeted mobile ads when compared with non-local ads, due to higher relevance, immediacy and consumer buying intent, all of which are more prevalent in mobile than many other print and digital media."
2012: TV Political Ad Buys Predicted To Hit $3B
MediaDailyNews
by Wayne Friedman, Tuesday, June 21, 2011, 3:49 PM
TV political advertising spending could see rocketing growth next year, possibly climbing to just under $3 billion.
Moody's Investors Service says political advertising revenue for those pure-play broadcasters can expect gains of 9% to 18% over historically high political advertising levels seen in 2010, when spending on TV broadcasters got to $2.3 billion.
Previous estimates said President Barack Obama's re-election campaign could raise a record $1 billion in 2012 for all its political advertising efforts. A Republican candidate might get to those levels as well -- looking to avoid the problems that Republican candidate John McCain got into in 2008.
In 2008, Obama did not take federal funds, but McCain did. That meant a cap on the ability to spend ad money. Analysts believe the new Republican candidate will follow in Obama's footsteps --- avoiding federal funds -- all of which could escalate political advertising spending, of which the lion's share goes into television.
The ad push will be aided by recent changes in political TV advertising laws, such as loosening of corporate-backed political advertising.
Moody's says small- and mid-size TV station groups -- Barrington Broadcasting Group, Gray Television, Local TV, Nexstar Broadcasting and NVT Networks/New Vision -- could be the better gainers from political spots.
Bigger TV groups -- those in larger markets, such as Belo Corp. and Sinclair Broadcast Group -- will witness smaller ad growth. Those groups have a broader list of TV marketers and larger revenues in many advertising categories.
Big battleground states -- Florida, Pennsylvania, Ohio and Missouri -- will see a lot of political advertising money, says Moody's. Overall, the investor-rating services says the windfall advertising dollars will be used to pay down station debt.
But don't let low rates for political eat up valuable inventory you should reserve for long-term direct clients. Get those clients to buy long term at healthy rates to offset lower margins for political....Philip Jay LeNoble, Ph.D. Creator of System 21
by Wayne Friedman, Tuesday, June 21, 2011, 3:49 PM
TV political advertising spending could see rocketing growth next year, possibly climbing to just under $3 billion.
Moody's Investors Service says political advertising revenue for those pure-play broadcasters can expect gains of 9% to 18% over historically high political advertising levels seen in 2010, when spending on TV broadcasters got to $2.3 billion.
Previous estimates said President Barack Obama's re-election campaign could raise a record $1 billion in 2012 for all its political advertising efforts. A Republican candidate might get to those levels as well -- looking to avoid the problems that Republican candidate John McCain got into in 2008.
In 2008, Obama did not take federal funds, but McCain did. That meant a cap on the ability to spend ad money. Analysts believe the new Republican candidate will follow in Obama's footsteps --- avoiding federal funds -- all of which could escalate political advertising spending, of which the lion's share goes into television.
The ad push will be aided by recent changes in political TV advertising laws, such as loosening of corporate-backed political advertising.
Moody's says small- and mid-size TV station groups -- Barrington Broadcasting Group, Gray Television, Local TV, Nexstar Broadcasting and NVT Networks/New Vision -- could be the better gainers from political spots.
Bigger TV groups -- those in larger markets, such as Belo Corp. and Sinclair Broadcast Group -- will witness smaller ad growth. Those groups have a broader list of TV marketers and larger revenues in many advertising categories.
Big battleground states -- Florida, Pennsylvania, Ohio and Missouri -- will see a lot of political advertising money, says Moody's. Overall, the investor-rating services says the windfall advertising dollars will be used to pay down station debt.
But don't let low rates for political eat up valuable inventory you should reserve for long-term direct clients. Get those clients to buy long term at healthy rates to offset lower margins for political....Philip Jay LeNoble, Ph.D. Creator of System 21
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