OAAA Reports OOH Advertising Rose 3.6% In 2025

• by Steve McClellan , 6 hours ago

Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, up 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA).  

Momentum accelerated in the fourth quarter, with revenue increasing 4.8% versus the prior year period.   

Digital out-of-home (DOOH) remained a key driver of industry growth, accounting for 36.3% of total OOH revenue and increasing 10.5% year over year. Transit emerged as the fastest-growing segment for the second consecutive year, rising 9.2% last year. 

Seventy percent of the top 100 OOH advertisers increased spending compared to 2024, according to the OAAA analysis. 

OAAA publishes estimates based on data from sources including Miller Kaplan and MediaRadar as well as public member company reporting. Estimates include spending across digital and static billboards, street furniture, transit, place-based, and cinema advertising. 

The top 10 OOH advertisers last year were Apple, Morgan & Morgan, Vivint, Verizon, Repipe Specialists, Coca-Cola, McDonald’s, Disney, T-Mobile and Amazon.  

The top 10 OOH ad categories were legal services, hospitals/clinics, consumer banking, hotels/resorts, colleges/universities, computer software, fuel suppliers/plumbing/HVAC services, quick service restaurants, local government and telecom.