RADIO WORLD
Media Monitors’ Radio Spot Service Accredited by MRC
Web platform provides advertising analytics
Media Monitors has once again been accredited by the Media Rating Council (MRC) for its radio and TV spot data.
Media Monitors serves the U.S. media and advertising industries with near real-time intelligence on broadcast TV, cable, radio, print and digital. For radio, Media Monitors is the only provider of spot occurrence data in the nation. It’s web platform can be accessed for sales lead-generation and advertising analytics.
The company has been accredited by the MRC — a nonprofit industry association whose goal is to ensure that measurement services are valid, reliable and effective — since 2008 for its U.S. radio spot data, and since 2017 for its U.S. TV spot data.
Tracking millions of recurring radio and television commercials, Media Monitors claims its data is “unmatched” in terms of speed and accuracy.
“Customers can access data that is within one hour of real time,” Media Monitors said in a press release. “The data is often used by clients as a powerful tool for tracking competitive advertising.”
“The standards MRC holds are core to our company’s values and expectations,” said Media Monitors President and CEO Philippe Generali. “Being awarded MRC accreditation is an incredible accomplishment and shows our commitment as the leader in local media monitoring.”
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