Something to consider when marketing to millennials. Philip Jay LeNoble PhD

 Something to consider when marketing to millennials. Philip Jay LeNoble PhD

It is too soon to know how the unfurling business-failure and unemployment crisis caused by this novel public-health crisis is hitting different age groups, or how much income and wealth each generation is losing; it is far too soon to know how different groups will rebound. But we do know that Millennials are vulnerable. They have smaller savings accounts than prior generations. They have less money invested. They own fewer houses to refinance or rent out or sell. They make less money, and are less likely to have benefits like paid sick leave. They have more than half a trillion dollars of student-loan debt to keep paying off, as well as hefty rent and child-care payments that keep coming due.