Most Consumers Buying Groceries Online, Will Continue After The Pandemic, Study Finds

• by Ray Schultz , Yesterday

A stunning 75% of consumers are now buying groceries online, and 76% say they will do so after the pandemic, according to The AI Opportunity For Grocery E-commerce, a study from Clutch, a personalization platform. 

This points to the need for a effective email platform that can send notifications and confirmations while cross-selling and upselling. 

Whatever grocery marketers do, they must provide “superior online experiences that are especially seamless across mobile devices,” the study notes. 

The reason for this is that 60% shop by mobile, while 33% shop by desktop and laptop and 7% shop by voice assistant. 

On another front, consumers also demand free delivery. And 65% would buy if they were offered post purchase-based incentives. 

Moreover, 35.38% seek new and different products. 

In addition, 31% would welcome product coupons and discounts and 29% would like same-day delivery and curbside pickup.

There is an opportunity, for 80% are buying more groceries online than they did prior to the pandemic.