Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor

• by Wayne Friedman , 8 hours ago

Nielsen is adding search data to its Nielsen Ad Intel product, expanding its U.S. digital advertising data.

Nielsen is partnering with The Search Monitor, a provider of ad intelligence, giving Ad Intel subscribers real-time market data across search advertising channels including paid search, organic, product listing ads and shopping engines worldwide, across desktop and mobile devices.

The Search Monitor analyzes worldwide search engines, including Google, Yahoo, Bing, Baidu, Yandex, Naver, AOL, Sogou, Haosou, Amazon, and Google Shopping.

Nielsen Ad Intel already has 24 different media categories as part of its platform. The company says Ad Intel will allow users to measure display and video ads on social and in-app platforms.

As a part of this effort around digital, it is also partnering with BIScience, a digital ad intelligence and media measurement company, and its AdClarity advertising product, to provide increased coverage by measuring additional sites and advertising types, integrating virtual and human panel data, across desktop and mobile devices.

BIScience is in 30 global markets, analyzing over 1 million advertisers.