RADIOInk
WideOrbit Acquires Castfire
12-22-14Castfire is a video and audio publishing platform, and WideOrbit says the integration of Castfire with the Abacast Clarity platform -- which WideOrbit acquired in June -- will create the first digital on-demand content solution with the capability to dynamically target and insert advertisements based on parameters like device type, geography, dayparting, and others.
Wideorbit CEO Eric Mathewson says, "Interest in on-demand content is skyrocketing, especially for podcasts. Every programmer, both terrestrial and digital, benefits from having a simple way to reach a larger audience and drive more revenue from its content. By integrating Castfire with Clarity, audio and video broadcasters, streaming radio providers, and podcasters will have a comprehensive solution that no other platform can offer for driving revenue from both on-demand content and live streams."
Seems WideOrbit is making headway same is TV with content and ad insertions with the acquisition of Castfire...Philip Jay LeNoble, Ph.D
Wideorbit CEO Eric Mathewson says, "Interest in on-demand content is skyrocketing, especially for podcasts. Every programmer, both terrestrial and digital, benefits from having a simple way to reach a larger audience and drive more revenue from its content. By integrating Castfire with Clarity, audio and video broadcasters, streaming radio providers, and podcasters will have a comprehensive solution that no other platform can offer for driving revenue from both on-demand content and live streams."
Seems WideOrbit is making headway same is TV with content and ad insertions with the acquisition of Castfire...Philip Jay LeNoble, Ph.D
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