Best New Books in Marketing 2012

Because we are all in the field of media marketing and advertising...I thought it would be helpful if our blog listed strategy+business's best books in the field of marketing. Education for those in professional media sales and marketing management is always an imperative. Philip Jay LeNoble, Ph.D.

Jim Stengel
Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies
(Crown Business, 2011)

Laurence Vincent
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
(Amacom, 2012)

Doc Searls
The Intention Economy: When Customers Take Charge
(Harvard Business Review Press, 2012)