More Del Taco ads for radio.

Braking News for Radio Managers: The California fast food chain Del Taco is launching a new ad campaign that will rely on radio, TV, outdoor and digital and social media. The ads, with the tagline, “UnFreshing Believable,” emphasize the fresh-for-less positioning. The campaign kicks off with a brand spot and then another commercial will introduce Del Taco’s new “Buck & Under” menu. No budget for the campaign was released. Del Taco has more than 550 restaurants in 18 states. Go create some competition from your local-direct Mexican eatery...Philip Jay LeNoble, Ph.D.