Sinclair Drops Nielsen For Rentrak In 4 Cities

The broadcast group owner opts for StationViews Essentials rather than renew contracts with Nielsen in Salt Lake City, West Palm Beach, Providence and Austin. It says it will consider "similar moves in other markets when our contracts with Nielsen come up for renewal in the near future.” TVNewsCheck, June 26, 2012 11:23 AM EDT Sinclair Broadcast Group announced today that it has signed an agreement with the Rentrak Corp. to replace its expiring Nielsen Media Research service with Rentrak’s StationViews Essentials service at the stations Sinclair recently purchased from Four Points Media Group: