Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.
Tuesday, June 26, 2012
Sinclair Drops Nielsen For Rentrak In 4 Cities
The broadcast group owner opts for StationViews Essentials rather than renew contracts with Nielsen in Salt Lake City, West Palm Beach, Providence and Austin. It says it will consider "similar moves in other markets when our contracts with Nielsen come up for renewal in the near future.”
TVNewsCheck, June 26, 2012 11:23 AM EDT
Sinclair Broadcast Group announced today that it has signed an agreement with the Rentrak Corp. to replace its expiring Nielsen Media Research service with Rentrak’s StationViews Essentials service at the stations Sinclair recently purchased from Four Points Media Group:
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