Auto dealers expect to boost spending.

The National Automobile Dealers Association predicts dealer advertising will begin to rebound with the 2010 model year. It can't come soon enough. TNS Media says car dealers have reduced spending by one-third so far this year and that figure could grow as General Motors and Chrysler reduce their dealer ranks. So with this good news for stations who have lost major revenue because of the downturn in the auto biz....now you may be able to take a sigh of some relief. But remember...you have to build long term, local-direct revenues as your base...and use the auto biz as icing on the cake as well as transactional dollars. Philip J....