TiVo's "Pure Program" Ratings Enhances DVR Appeal for Advertisers
TiVo has unveiled its "Pure Program Ratings" function which lets advertisers see how many viewers ignore their commercials. The new feature, embedded in TiVo's "StopWatch" service, compares viewing of the TV show to the commercial breaks within it. The initial results are stunning. TiVo cited a May episode of the...
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