New Stores to Challenge Apple Coming from Microsoft

An internal Microsoft presentation about its new retail store plans leaked to the Internet last week, showing a design similar to the Apple retail stores with which it seeks to compete. The PowerPoint presentation, which appeared on Gizmodo.com, was commissioned by Microsoft and put together by consulting firm Lippicott. featured an Apple Store-like design that will feature a massive video wall that goes around the store, a Genius Bar-like help desk, and a focus on personalization. Products emphasized will include Windows 7, the Xbox, Windows Media Center and Windows Mobile. Some how LeNoble believes there will be a big rollout of the stores as they begin hitting DMAs. We know Microsoft has never been soft on its competition. Stay tuned to LeNoble's Media Sales Insights

PJ