A neat holiday for your local-direct Chrysler dealer to help them greet more consumers during the holiday rush period. Philip Jay LeNoble, Ph.D.

automotive

Chrysler Gets into Holiday Spirit with Elf Search

• by Tanya Gazdik , Yesterday

Stellantis' Chrysler brand is partnering with The Elf on the Shelf for a social media campaign that shows off key vehicle attributes. 

Following "Elf Return Week," Chrysler brand’s social media channels, including Instagram, Facebook and TikTok, will invite viewers to help spot The Elf on the Shelf, Scout Elf, in the Chrysler Pacifica and Chrysler Pacifica Hybrid.

Chrysler brand's social media channels will have The Elf on the Shelf-inspired content, including weekly Instagram stories and content across TikTok and Facebook, such as “Help us find The Elf on the Shelf” and polls asking fans, “where should Scout Elf go next?”

The holiday campaign, created by Razorfish, will run through Christmas Eve across Chrysler's Instagram, Facebook and TikTok social media channels.

The Elf on the Shelf campaign leverages the Chrysler Pacifica’s features to give Scout Elf new options to have some fun this holiday season, including getting cozy in one of Pacifica’s elf-size cup holders or hiding holiday gifts in Pacifica’s class-exclusive second-row Stow ‘n Go storage bin. 

Vehicle occupants can also catch up on favorite Santa movies with Pacifica’s Uconnect Theater system. After the fun, owners can clean up any candy cane or holiday messes with Pacifica’s third-row Stow ‘n Vac.

Consumers are invited to post their own photos of The Elf on the Shelf in their Chrysler Pacifica minivan across their own social media channels and to tag @Chrysler. 

While some social media users complimented the automaker on the clever campaign, others expressed frustration at not being to use their vehicles because they were stuck in service at the dealership. 

The effort follows the Halloween Trunk or Treat campaign which featured Pacifica vehicles “costumed” in three unique trunk-or-treat themes with followers voting for their favorite.