Amazon Prime Video, Netflix, Peacock, Disney+ See Highest Q3 Streamer Growth

• by Wayne Friedman , 5 hours ago

Four of the biggest growing premium streaming platforms -- Amazon Prime Video, Netflix, Disney+ and Peacock contributed heavily to nearly 50% year-over-year third-quarter growth in premium streaming advertising revenue to $3.8 billion.

Taking out the Olympics (NBCUniversal's Peacock), revenue rose 36% to an estimated $3.5 billion.

The overall analysis comes from 11 of the biggest premium streaming platforms. MoffettNathanson says taking out Olympics results and the three highest streaming growth platforms -- Prime Video, Disney+ and Netflix -- advertising video on demand (AVOD) rose 15% in the period.

Hulu had the highest revenue for the period at $782 million (up 5%), followed by Peacock at $761 million (a 114% rise); Prime Video, $441 million (230%); Netflix, $429 million (95%); Roku Channel, $331 million (22%); Pluto TV, $272 million (18%); and Tubi, $255 million (19%).

Disney+ was among the top three growth performers -- up 180% to $141 million.

Strong political advertising helped Warner Bros. Discovery direct-to-consumer (D2C) platforms (Max and Discovery+), Tubi, Pluto and Roku, MoffettNathanson says.

For the year overall, Disney+ will see the best growth for 2024 -- up 261% (to $531 million in ad revenue). PrimeVideo looks to gain 133% ($2.0 billion), with Netflix, 116% more ($1.6 billion).

For the 11 top premium streamers, 2024 revenue estimates for AVOD platforms are projected to grow 39% to $14.3 billion.

The top earners are Hulu ($3.1 billion); Peacock ($2.1 billion); Prime Video ($2.0 billion); Netflix ($1.6 billion); Roku Channel ($1.2 billion), and Pluto ($1.0 billion).