Digital Ad Revenue Surges To $32.7 Billion+In October, Trucks Did Well. Cars Not So Much

 

RADIO INK

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November 1, 2016

The Interactive Advertising Bureau announced on Tuesday that U.S. digital advertising revenue for the first half of 2016 hit an all-time high of $32.7 billion. That’s a 19 percent increase over last year’s $27.5 billion, which was also a record. In the second quarter, the revenue number was $16.9 billion, 18 percent higher than 2015. Here are some of the highlights from the IAB report.

– Mobile revenue saw the largest year-over-year change, climbing to $15.5 billion, up 89% from $8.2 billion in HY 2015, representing 47% of total Internet advertising revenue.
– Video on smartphones and tablets hit $1.6 billion in HY 2016, up 178% over 2015.
– Mobile search saw significant uptick, hitting $7.4 billion in HY 2016, a 105% increase compared to $3.6 billion in HY 2015.

– Total search, including mobile and desktop, accounts for half of all Internet ad revenue, and hit $16.3 billion in HY 2016, a 19% hike over the $13.7 billion generated in HY 2015.

– Total social media revenues, including mobile and desktop, increased to $7 billion in HY 2016, a 57% rise compared to $4.4 billion in HY 2015.

In October, Trucks Did Well. Cars Not So Much

Forbes reports October will be the third month in a row auto sales will decline. In radio’s largest advertising category, car sales are down, while trucks, including pickups, SUVs, crossover SUVs and minivans, are doing well. Kelly Blue Book expects total U.S. auto sales, including cars and trucks, to fall about 6 percent in October. Automotive News reports that through September, light-truck sales accounted for about 60 percent of total sales this year. That’s up from 56 percent from a year ago.