April Still Missing In-Person NAB Show, But Virtual NAB Show Premiere Starts Today.
The NAB Show will not be held for another six months, yet with the regular April event pushed back to October the National Association of Broadcasters is not leaving the spring calendar completely. It is hosting NAB Show Premiere, a series of webinars during the next several weeks that will touch on a variety of topics. The first will be held Monday (April 12) with a discussion about how the industry was impacted by the pandemic and other major events of the past year.
NAB President and CEO Gordon Smith will deliver opening remarks, with his just announced successor – NAB Chief Operating Officer Curtis LeGeyt – leading a panel that will include Salem Media Group President of Broadcast Media Dave Santrella, Graham Media Group President and CEO Emily Barr, and Hearst Television President Jordan Wertlieb. Topics will include broadcasters’ response to the pandemic, growing competition from social media and technology companies, promoting industry diversity and attacks on the First Amendment and journalism.
The virtual event will be streamed on NAB Amplify, the new online platform designed to connect the NAB Show community year-round.
NAB Show Premiere will span from April 12 to 23 with several other virtual events planned, including sessions that will highlight new product launches, award presentations and networking opportunities.
Among the sessions planned for next week are a presentation of the NAB’s TV Chairman’s Award to television personality Mario Lopez and an announcement of the winners of the 2021 NAB Crystal Radio Awards. Both will be streamed live on Tuesday, April 13.
For broadcasters looking for a more in-person event, the NAB Show will be held in Las Vegas from October 9-13. The companion Radio Show will be held October 13 and 14.
The NAB Show was preemptively moved from April to the October dates “due to the uncertainty over what the next six months will bring,” Smith said when announcing the decision in September 2020. Freeman Event Research’s trade show industry project survey found 68% of previous NAB Show attendees expected to attend in-person events by the fall, which times nicely with the October dates. The move will also help the NAB’s bottom line, since the trade group’s largest single source of revenue each year is the NAB Show.
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