President Biden, seeking ways to advance his agenda in a cluttered media landscape, is set to revive a presidential tradition that faded under his predecessor: the weekly radio address. The Biden version is not exactly just a man and his microphone. White House press aides said that some installments could follow a traditional president-talks-to-the-people format, but that they were also planning to pair Biden with everyday Americans and other guests, recreating the informal style of popular podcasts. “We expect it to take on a variety of forms,” Jen Psaki, the White House press secretary, said Friday.
Now four months into the 2020-21 TV season, major TV networks are still dealing with worse-than-normal audience under-delivery advertising promises this season. That makes it harder to have makegood viewership rating guarantees made in the upfront period.
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