Sunday, February 7, 2021

Biden To Revive Weekly Radio Address and TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue

 

Biden To Revive Weekly Radio Address

President Biden, seeking ways to advance his agenda in a cluttered media landscape, is set to revive a presidential tradition that faded under his predecessor: the weekly radio address. The Biden version is not exactly just a man and his microphone. White House press aides said that some installments could follow a traditional president-talks-to-the-people format, but that they were also planning to pair Biden with everyday Americans and other guests, recreating the informal style of popular podcasts. “We expect it to take on a variety of forms,” Jen Psaki, the White House press secretary, said Friday.

Now four months into the 2020-21 TV season, major TV networks are still dealing with worse-than-normal audience under-delivery advertising promises this season. That makes it harder to have makegood viewership rating guarantees made in the upfront period.

No comments: