According to the new BIA State of the Industry report, stations in the largest markets account for a disproportionate share of overall industry revenues. Radio stations in the top 50 ranked markets constitute 19.1 percent of commercial radio stations in the U.S. but generated 52.8 percent of all over-the-air advertising revenues in 2015. See the chart below for more details.
Overall, radio Is 5th largest category for advertisers. According to BIA/Kelsey, Radio gets 10.5 percent of all advertising dollars with direct mail dominating at 25.2 percent. TV is second with 14.9 percent and newspapers, which continue to lose share, remains in third with 11.9 percent of all ad revenue.
MediaPost has the details from a new Juniper Research study that says digital advertising revenue will double to $285 Billion by 2020. The study also says ad blocking is expected to cost publishers $27 billion in lost revenues in the next five years. The study also predicts mobile advertising is expected to grow by 64.2% through 2020.
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