Simulmedia Offers Ad Guarantees To Enhance Media Buys

by Wayne Friedman, Yesterday, 11:27 AM 

TV advertising company Simulmedia will offer “guarantees” to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. For $1 million placed on its Simulmedia Audience Network for one month, the company says it will guarantee a higher Return on Ad Spend (ROAS) against “any advertiser's designated target business outcome as compared to their concurrent TV advertising base campaign.”

And what happens if Simulmedia fails to deliver?
"If we fall short on ROAS, we will make good on the percent of the benchmark that we fall short, in the form of future media credits," stated Dave Morgan, chief executive officer of Simulmedia.
Simulmedia Audience Network reaches 110 million TV homes through 84 national cable networks and the traditional pay TV programming distributors. It analyzes TV second-by-second activity for over 50 million viewers to get the best options to extend the reach of of campaigns to specific target audiences.

Morgan adds: "We want to change the media conversation to business outcomes. While reaching TV audiences at scale is getting harder, we take the risk out by showing— and guaranteeing — that audience targeting can and will impact sales and revenue."