Global Ad Dollars Up: TV Leads, Internet Rises

MediaDailyNews by Wayne Friedman, 8 hours ago Internet, outdoor, and TV continued to be the top media categories making gains globally in advertising dollars. For the second quarter, Nielsen’s Global AdView Pulse says Internet advertising rose 7.2%; radio, gaining 6.6%; outdoor, up 4.7%; and TV, adding on 3.1%. TV is holds the biggest share of advertising dollars globally: 61%. Overall, global advertising growth is up 2.7% for the second quarter. Nielsen says Internet advertising made big improvements in the Mideast and Africa, up 30.3%, while Latin America grew 20.6 %. Even though economic times have been depressed in Europe, the Internet climbed 11.2% during the period. TV grew 30.1% in the Mideast and Africa; 6.2% in Latin America, and 4.0% in North America. In Europe, TV witnessed a 2.2% decline, and a small 1.4% gain in the Asia-Pacific territory. Print media -- magazines and newspapers continues to suffer, with newspapers up 1.6% and magazine advertising down 1.3%. Nielsen says magazine spending fell significantly in both Europe and North America, but both magazines and newspapers saw growth in Latin America, Asian Pacific, the Mideast and Africa. Small but growing cinema advertising was up 5.9% with a 40.2% gain in the Asia Pacific market and a small gain in Europe of 0.4%. But other regions were down: Latin America, off 21.1%; and the Mideast and Africa, sinking 19.1%.