GM Abandons Super Bowl Advertising to Push New Vehicles for 2013

DETROIT -- General Motors' top marketing executive said today the automaker will plow savings from a recent decision to drop Super Bowl advertising into other ads and marketing efforts to support a slate of vehicle launches planned in 2013. In his first public comments since GM confirmed two weeks ago that it plans to pass on advertising during the 2013 Super Bowl, GM global marketing chief Joel Ewanick said he has "started reapplying those dollars to other very efficient ways of doing the same thing." Among the vehicle introductions planned for 2013 -- GM's busiest launch schedule in many years -- are the Chevrolet Impala sedan and the next generations of its Chevrolet Silverado, Cadillac XTS and GMC Sierra full-sized pickups. The pickups are expected to go on sale sometime in the spring; followed by all-new full-sized SUVs based on the pickups later in the year. Time to get friendlier with your GM client....Philip Jay LeNoble, Ph.D.