CEA: Holiday CE Sales to Rise 5%

Here are some highlights delivered at CEA's Industry Forum in San Francisco:
A look at what CE products consumers plan to buy this holiday season from Dealerscope
October 19, 2010 By Jeff O'Heir

This is from me. Now is a great time to make contact with local direct businesses in the consumer electronics biz in your DMA and help them get a piece of the action. Lots of good ups! Philip Jay LeNoble, Ph.D........

- In the top-ten wish list of gifts, adults chose a laptop, second behind peace/happiness; an iPad third; an eReader fifth, behind clothes; and a video game system ninth. Last year, a computer and video game system ranked second and third, with television coming in sixth and digital cameras in eighth, two products that didn't make it to this year's list.


This is the first year in which three CE products ranked in the top five, a sign of high consumer demand for innovative products, especially tablets. This bodes well for retailers, considering new products typically account for about 50% of CE products bought during the holidays, DuBravac said.

PS; Here is even more data to support making the call on your consumer electronics prospect/client..PJL:

Record US Holiday Spending on Gadgets: CEA
from Yahoo! News 10.19.2010

WASHINGTON (AFP) Americans will spend a record amount on consumer electronics this holiday season, devoting nearly a third of their gift budget to gadgets, the Consumer Electronics Association (CEA) said Tuesday. "This holiday season, spending on consumer electronics gifts will reach historic highs, despite an overall decline in gift spending," the CEA said in its annual survey of holiday spending. "Overall, consumers will spend 750 dollars on holiday gifts, down two percent from last year," it said. "They will, however, spend more on consumer electronics gifts than ever before. "Consumers will spend 232 dollars on consumer electronics gifts

- The number of consumers who plan to spend money on holiday gifts is 73%, about the same as in 2007 and up from last year's 67%. About 75% of those consumers plan on gifting a CE product, the highest amount in the survey's history. There is also a significant increase in the amount of CE products people plan to give: 37% plan to give to a spouse, up from 27% in 2009; self-gifting hit 29%, up from 28%; and gifting to children rose to 48%, up from 43%.

"We continue to see more consumers allocate more (CE products)," DuBravac said. Steve Koenig, CEA's director of industry analysis, who joined DuBravac on the stage, added "We've seen a pretty good jump in gifting CE."


- About 85% of adults want a CE product this holiday season, up from 80% last year. In order of preference, the top-10 list of products is: iPad, eReader, iPod/iPod Touch, video game system, digital camera, big-screen TV, computer (unspecified), desktop PC.


- About 86% of teens, up from 77% last year and 84% in 2008, want a CE product as a gift. Their top ten are MP3/digital media player, iPod/iPod Touch, video game console, laptop, cell phone, iPad, tablet PC, smart phone, video games and iPhone.