2030 Forecast: Ad-Supported Video Soars 75% To $540B

• by Wayne Friedman , 7 hours ago

Global advertising-supported video -- especially social media-enabled video -- will continue to soar over the next five years, rising 75% to $540 billion by 2030, according to Omdia.

“Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized,” says Maria Rua Aguete, senior research director of Omdia, a research company. “Meanwhile, traditional models such as linear TV and pay TV are in structural decline.”

At the same time, linear TV content supported by advertising will sink 8% to $113 million.

Online video -- social media, connected TV, website and other digital -- will command a 54% share of all global video revenues (versus 40% in 2025) -- including ad-supported, subscriptions and individual transactions.

Omdia projects that total revenues from global video businesses will rise 33% to $1.03 billion in 2030 -- with ad-supported online video at 53%, online video from subscriptions/transactions at 21%, pay TV (subscriptions/transactions) at 15%, and linear TV (advertising) at 11%.

Worldwide-cord cutting of traditional retail video revenue businesses continues to sink, but at a slower rate than gains made by online/digital video -- down 6% to $159 billion.

Sharply rising ad-supported video of all types will also cut into gains from subscription/transaction revenues from online video, growing 24% to $216 billion. That revenue will sink to a 21% share (in 2030) -- down from 22% in 2025.