Nielsen Repackages Streaming, Digital Ad Ratings Under New Group

• by Wayne Friedman , 9 hours ago

Nielsen is putting all its streaming measurement products -- programming content, advertising and platforms -- together into a new group, called Streaming Measurement Suite.

The company says the new suite gives clients a better view of the streaming/digital world and will encompass all ad-supported and subscription platforms.

As part of this restructuring, two of the three measurement products in the group will be rebranded.

Nielsen Streaming Video Ratings will now be Streaming Platform Ratings, offering a broad view of data to understand subscription and ad-supported streaming services. Platform Ratings now will survey the top 17 streaming platforms, representing about 85% of the entire streaming market.

Although Nielsen says it has more than tripled the sample size of Streaming Meter Homes, it did not disclose specifics. But media research sources say Nielsen is now up to 18,000 streaming meter homes, up from 6,000 earlier this year.

In addition, Nielsen SVOD Content Ratings will be known now as Nielsen Streaming Content Ratings -- which offers episode-level measurement of individual programming on four of the top five streaming platforms.

Nielsen regularly releases top 10 lists of streaming acquired and original TV series and movies in terms of viewing minutes. The Content Ratings service is used by seven of the top 10 TV network groups and 14 of the top agencies, according to the company.

Nielsen's longtime Nielsen’s Digital Ad Ratings (DAR) will now be a part of the streaming measurement suite. But it will not get a brand refresh. DAR tallies audience measurement for streaming ads on CTV devices.

The company recently added connected TV ad inventory from two of the big smart TV ad providers -- Samsung and Vizio -- to its list of streaming ad inventory, which includes Roku, Amazon, and Hulu.

Nielsen says it captures 100% of streaming minutes on the TV glass; 75% of CTV media spend; and 87% of total video digital ad spend across computer, mobile, and connected TV