CBS Radio Will Not Be Kicked Out of The Building

 

May 4, 2016

 

 

 

 

CBS does not plan to lose any synergies it created by having some of its TV stations and radio stations located in the same building when the company spins off radio. COO Joe Ianniello (pictured) told investors that the company will make sure the new lease’s cover both entities. “There’s obviously a lot of stations that have call letters with our call letters on them, and so we’ll preserve that. We’re trying to add to both the profitability of the TV and radio stations, not make one go up and the other go down.”

Using Video In 2016

By Loyd Ford -

 

Video is not going away. You’ve seen this with Facebook Live, but you should be picking up on this just by looking at the difference in those things you share that are text, photo, and video.  We thought we would share a few ways to encourage planning to make your rock star videos come alive in 2016.

1. Think about your target audience and who you are going to help, entertain or engage before you begin. Try to focus on things that really connect with this audience.
2. Think about creating tension in your story before you turn on the camera. Tension will create interest and maintain it across a short video, if you do it correctly.
3. Have a beginning, middle, and end prepared even if you do vary from the plan. A good plan will give you a great base so that you are more likely to have an entertaining or attention-getting video of value.
4. Keep it brief. Of course, this rule is made to be broken if you are soooo interesting that no one cares how long it is (but this probably isn’t true so keep it short).
5. Think about the backdrop and think of your content as what you’re saying, doing, and what your background is because it all counts.

It is my belief that new opportunities pop up every day for radio to create more visuals to bring listeners back to the station because you’re fun. Do that and you’ll be successful in your social media.
It is also my belief that the talent in radio can be used to help target audiences in individual markets with everything from “projects” to sourcing things to recommending interesting activities and how-to activities. As always, you should work within the guidelines of your company and always within your own comfort on content, but the opportunities are there for personalities in radio to make the leap to visual and actually grow audience. Why not?

CBS Radio Revenue Declines 2%
Radio was a bit of a drag on the local broadcasting division at CBS in what was otherwise a very successful quarter for the company. We never get much color from the company about radio, what we did get from the financials was a short mention that revenue decreased 2%.

In his opening statement, CBS CEO Les Moonves did say the company was “moving forward with our initiative to separate our radio business, which will unlock value for our shareholders and further diversify our revenue streams.”

Overall, local broadcasting revenue was $649 million in the first quarter. That was a 9% increase over 2015. The growth was the result of an 18% increase at CBS Television Stations, reflecting the broadcast of Super Bowl 50 on CBS, higher political ad sales, and growth in retransmission revenue. By now it’s well known that CBS wants to spin off its radio division.