JAnuary 22, 2015
...Digital revenues today make up a small portion of most stations’ revenue — typically less than 5% according to a survey conducted by consultant Mark Ramsey. Yet the study finds 8% of respondents are currently making 15% or more of their revenue from digital. And nearly a third of those surveyed said they believe digital will grow to represent more than 15% of billings within the next five years...Podcast downloads add up for Ramsey...The self-syndicated Dave Ramsey Show has long been radio’s biggest independent show. Now the Ramsey team says the show, which launched in 1992, has topped 550 affiliates and is heard by more than 8.5 million listeners weekly. With that as a launch pad, the company says a podcast of the show is now downloaded more than 125,000 times a day. In addition to radio, "The Dave Ramsey Show" is available through a 24-hour streaming online video channel on the host’s website and on iHeartRadio...Music students create station sonic logo...A quest started last year by station manager Tony Rudel to create a new sonic logo for classical WCRB, Boston (99.5) has ended with a six-second sounder Out of 18 submissions, Rudel selected the entry created by 27-year old composer Paul Fake at the Boston Conservatory. "I said that’s the sound for the station," Rudel says on a video detailing the project. WCRB worked with the young musicians at the Conservatory and then arranged 114 different variations for the station to use throughout the year...People Moves... Longtime morning show personalities are out in Norfolk and Wichita.
Study: Music streaming is ‘complementary’ to radio listening. More than a decade ago, the iPod showed consumer music tastes were far broader than previously thought. Now on-demand streaming services are shining a brighter light on the diversity of listener music tastes. A new Bridge Ratings analysis compares radio station playlists to the number of songs that station’s audience consumed on-demand in a given week. A top 10 market CHR station played 67 currents and recurrents in a week or a total of 146 different titles when gold tunes are factored in. Meanwhile its audience streamed 2,048 different songs. A medium market CHR played 137 currents and recurrents while its audience listened to 1,840 songs on demand. Two country stations monitored by Bridge aired about 100 currents and recurrents in a week while their listeners streamed nearly 1,800 songs on demand. The closest any format came to approaching the number of titles streamed by its listeners was classic rock: 790 different songs aired on a top 10 market classic rocker while its audience streamed more than 2,100. Apart from reinforcing the broad nature of listeners’ musical tastes, it’s difficult to draw conclusions from the data. Consumers use radio differently than on-demand audio. Just because they listen to a large library of songs on demand doesn’t mean they don’t want to hear the most popular songs when they punch in a specific station. Bridge concludes that streaming is "complementary" to radio listening and is expanding music consumption and awareness while radio’s role remains as a curator and a source for music discovery. "We saw in our audio consumption study late last year that listeners use radio to help them choose music they want to stream," Bridge president Dave Van Dyke says.
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