Wall
Street Journal
Work & Family
Sue Shellenbarger
June 18, 2014
No one likes getting criticism. But it can be a chance to show off
a rare skill: taking negative feedback well.
It is a skill that requires practice, humility and a sizable dose
of self-awareness. But the ability to learn from criticism fuels creativity at
work, studies show, and helps the free flow of valuable communication.
Tempering an emotional response can be hard, especially "if
you're genuinely surprised and you're getting that flood of adrenaline and
panic," says Douglas Stone, a lecturer at Harvard Law School and co-author
of "Thanks for the Feedback."
Gillian Florentine was stunned when a supervisor at a previous
employer accused her of working "under the cover of darkness." She
was gathering internal data for a proposal she planned to present to him on
scheduling flexibility for information-technology employees, says Ms.
Florentine, a Pittsburgh human-resources consultant. She knew she should
respond calmly, acknowledge that she sometimes made decisions on her own and
ask specifically what had upset him. Her emotional response overrode her
judgment, however.
"I was like, 'Are you kidding me?' " she says. "I
felt offended and personally hurt," and responded in an angry tone. Ms.
Florentine later smoothed over the rift and promised to keep the boss better
informed. But she told him that his wording had "felt like a personal
attack on my integrity."
Many employees don't get much practice fielding negative feedback,
managers say. It is out of vogue, for one thing: Some 94% of human-resources
managers favor positive feedback, saying it has a bigger impact on employees'
performance than criticism, according to a 2013 survey of 803 employers by the
Society for Human Resource Management and Globoforce. Performance reviews are
infrequent, with 77% of employers conducting them only once a year.
When people are criticized, the strong feelings that ensue can be
tough to control. "If you end up in a puddle of tears, that's going to be
the memorable moment," says Dana Brownlee, founder of Professionalism
Matters, Atlanta, a corporate-training company.
If tears well up or you feel yourself becoming defensive, ask to
wait 24 hours before responding, says Brad Karsh, president of JB Training
Solutions, Chicago, a consulting and training company. "Say, 'thank you
very much for the feedback. What I'd like to do is think about it.' "
People react badly to feedback for one of three reasons, says Mr.
Stone: The criticism may seem wrong or unfair. The listener may dislike or
disrespect the person giving it. Or the feedback may rock the listener's sense
of identity or security.
Some people distort feedback into a devastating personal critique.
Mr. Stone suggests writing down: "What is this feedback about, and what is
it not about?" Then, change your thinking by eliminating distorted
thoughts. "The goal is to get the feedback back into the right-sized
box" as a critique of specific aspects of your current performance, he
says.
Mr. Stone recalls a meeting years ago where a client tossed down
on the table a report he and his colleague and co-author Sheila Heen had
written and yelled, "This is a piece of s---!" Mr. Stone says his
heart sank: "I'm thinking, 'This meeting is not going well.' "
But Ms. Heen had a comeback: "When you say s---, could you be
more specific? What do you mean?" The questions touched off a useful
two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
"What" questions, such as "What evidence did you
see?" tend to draw out more helpful information, says
productivity-training consultant Garrett Miller. Questions that begin with
"why," such as, "Why are you saying that?" breed resentment
and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility,
N.J.
It is tempting to dismiss criticism from a boss you dislike. Lori
Kleiman, a speaker and author on human-resource issues in Chicago, finished a
sales call several years ago by signing up a new client. A manager who had been
listening in called afterward, congratulated her, then delivered a critique:
Ms. Kleiman said "like" too often while talking to the client. Ms.
Kleiman bristled at the call, because she felt this manager frequently
"one-upped" her, and at first dismissed the feedback, she says. But
after some thought, she saw that the manager was right. As a result, she says,
she began to choose her words more carefully and broke the habit.
Extra restraint is needed if a boss or colleague issues a critique
in a meeting in front of others. "Don't create a scene. Just nod and keep
a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain
that it wasn't appropriate or helpful to receive it in front of others. Ask
that in the future, "we have those discussions one-on-one," he says.
Employees tend to become less defensive if they receive frequent
feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a
Chicago marketing agency. Tris3ct trains managers to give frequent, direct
feedback and to show empathy while doing so.
Some feedback may actually be out of line with your performance or
character. It is fair to ask a supervisor about the basis for the critique, Mr.
Karsh says. If the boss hasn't bothered to gather appraisals from co-workers,
clients or customers who know and depend on your work, it may be all right to
ask that their evaluations be included.
After reflecting on feedback for a while, however, most people
realize, "I can totally see why someone would say that," Mr. Karsh
adds.
Mr. Miller, the productivity consultant, says he was angry when a
boss on a previous job scolded him for hosting an informal team strategy
meeting the night before an all-employee conference. The meeting was
productive. But the boss criticized Mr. Miller, reminding him of the boss's
directive that no conference gatherings were to begin until the next day.
"I was screaming in my mind," Mr. Miller says, but he
kept quiet. After some thought, he realized that "it wasn't about whether
I made a good business decision. It was about his authority." He called
the boss and left a voice-mail apology, saying he should have cleared his plans
in advance. "All feedback has some truth in it," even if only to
reveal how others think, Mr. Miller says. Before dismissing it, ask yourself,
"What is the nugget that I can pull out of this?"
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