Tuesday, December 3, 2013

Time-Shifted TV Watching Rises, Net Use Dips

MediaDailyNews

by , 5 hours ago
Viewers watching time-shifted traditional TV continue to rise, but users of video on a computer -- as well as general computer usage -- declined in the third quarter of this year.

Users of time-shifted traditional TV have increased -- now up 11% to 167.1 million in the third quarter. This group now represents 59% of all traditional TV users, which rose slightly to 283.6 million.

Nielsen says there was a 9% decline in the number of users watching video on the Internet -- to 147.7 million on a monthly basis in the third quarter of 2013 versus the third quarter of a year ago. This comes from the latest Nielsen cross-platform media report.

The company also said the number of general users of the Internet via computer also dipped a bit -- 5% -- to 200.0 million versus the third quarter of 2012.

Mobile phone users have been going in the other direction. Analysts have said mobile and tablet usage growth will come at the expense of time spent with traditional computers.

For example, Nielsen says in the third quarter, there was a 40% rise in watching video on a mobile phone between August and October to 53.1 million users. Overall, mobile phone users rose slightly -- 1%, to 239.8 million.

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