Curation....an incoming new term for the TV ad industry and sales and marketing executives

 As a TV viewer "Curation" is a new term soon to be used by the TV industry for both the broadcast company, streaming company and viewers. So....to help digest this new term...I have selected a number of applications which may help further understanding for the seller of advertising for top shows via linear TV or other for help local advertisers get the best bang for their advertising buck and the seller to be more helpful to their local-direct client: Philip Jay LeNoble, Ph.D.

In the context of streaming, curation (cu·​ra·​tion kyu̇-ˈrā-shən )refers to the process of carefully selecting and organizing content, often from various sources, to create a cohesive and engaging experience for the audience. This involves finding, organizing, annotating, and sharing relevant content, often with a focus on audience preferences and specific themes. 

Here's a more detailed explanation:

• Selection:

  Curation involves choosing the most appropriate and relevant content from a vast library, ensuring it aligns with the audience's interests and the overall platform's vision. 
• Organization:

  Curated content is often organized in a way that makes it easy to find and digest, whether through themed playlists, categories, or personalized recommendations. 
• Contextualization:

  Curation adds context and value to the content, providing insights and perspectives that enhance the viewer's understanding and engagement. 
• Editorial Perspective:

  Curators often bring their own editorial perspective to the selection, sharing their insights and highlighting key points. 
• Targeted Audience:

  Curation is always done with a specific audience in mind, focusing on their questions, issues, and what they value. 

For example, a streaming service might curate a playlist of movies and shows that are all related to a particular genre (like sci-fi) or a specific theme (like films about resilience). They might also curate content based on the user's viewing history or preferences, offering personalized recommendations. 

Curation in streaming goes beyond simply finding content; it's about crafting a curated experience that is both engaging and valuable to the user. 

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For a TV viewer, curation means the careful selection and organization of content to make it more appealing and relevant. It's about hand-picking and presenting a variety of shows, movies, and other videos in a way that resonates with the viewer's interests and potentially leads to greater engagement and satisfaction. 

Here's a more detailed breakdown:

What curation entails for viewers:

• Relevance and High-Quality Content:

  Curation ensures that the content presented is not only relevant to the viewer's preferences but also deemed to be of good quality. 
• Theme-Based or Mood-Matched Recommendations:

  Curation can offer recommendations based on specific themes or moods, helping viewers find content that matches their current feelings or desire. 
• Simplified Choices and Reduced Decision Fatigue:

  Curation can help viewers navigate the vast amount of available content by providing a curated selection, making it easier to find something to watch and reducing the overwhelm of choice. 
• Building Trust and Encouraging Discovery:

  Good curation can foster trust in the platform or service, as it demonstrates an understanding of the viewer's needs and a commitment to quality. It can also lead to the discovery of new and interesting content that the viewer might not have found on their own. 
• Beyond the Act of Watching:

  Curation can extend beyond the simple act of watching, creating a broader viewing experience that includes the platform's interface, presentation, and even the ability to engage with other viewers through reviews or discussions. 
• OK...so now you have it. So...Curation  sounds like....Ky you ration....kyu̇-ˈrā-shən