LeNoble's Media Sales Insights

Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.

Wednesday, September 10, 2025

Netflix Adds Amazon Ads to DSP Partners

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 Would local-direct clients benefit from this new ad platform? Philip Jay LeNoble, Ph.D. Netflix Adds Amazon Ads to DSP Partners by  Wayne F...

'Downton Abbey' Movie Gets Glamorous New York Premiere

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  Commentary 'Downton Abbey' Movie Gets Glamorous New York Premiere by  Adam Buckman  , Featured Columnist, 10 hours ago The third a...

Midterm Political TV Ad Spend Up 22% To $10.8B

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  Commentary Midterm Political TV Ad Spend Up 22% To $10.8B by  Wayne Friedman  , Staff Writer, September 3, 2025 Strong political TV/stream...

Streaming Subscriptions Climb 10% In Q2, 'Unique' Customers Up 8%

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  Streaming Subscriptions Climb 10% In Q2, 'Unique' Customers Up 8% by  Wayne Friedman  , Staff Writer, Today Although streaming vid...

Commentary YouTube Scores Another Touchdown: What's Next - A Favorite Unscripted Show?

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  Commentary YouTube Scores Another Touchdown: What's Next - A Favorite Unscripted Show? by  Wayne Friedman  , Staff Writer, 9 hours ago...
Tuesday, September 9, 2025

Automotive TV Spending Drops 31% In August

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 A little update on what's happening in the automotive biz. Philip Jay LeNoble, Ph.D. automotive Automotive TV Spending Drops 31% In Aug...

Advertising 2030: 'A World of Bot-to-Bot Marketing,' Even More Personalization

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  Advertising 2030: 'A World of Bot-to-Bot Marketing,' Even More Personalization by  Steve McClellan  , 6 hours ago        WPP Media...
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About Me

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Philip Jay LeNoble, Ph.D
Littleton, Colorado, United States
Born Atlanta,GA. Educated University of Georgia, Georgia Institute of Technology; California Coast University BS, MBA, Ph.D. Developed System 21© as an academic approach to media marketing for TV, radio and cable companies; completed three years of study at the West Coast Institute of Aromatherapy and earned his Clinical Aromatherapist certification.
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