LeNoble's Media Sales Insights

Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.

Tuesday, December 9, 2025

Your Shoppers Don't Want Content -- They Want Connection

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 Thinking how those who are on social media more than they are with their real friends, colleagues or family members, the real loneliness fa...

Consumer Trends Sports Marketers Should Jump on in 2026

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 Got a local golf shop or sports apparel retailer in your marketplace for golf, tennis etc? Philip Jay LeNoble, Ph.D. Commentary Consumer Tr...

Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now

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 Here's another pre-published research piece that during the government shutdown, businesses that didn't reduce their advertising ac...

Marketing Turns Ideas into Business

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 This article published earlier, I extracted and thought the concepts are well worth establishing  as not letting your good ideas escape. Th...
Friday, December 5, 2025

Aging Cable First Steps: Rebrand, New Digital Businesses - Is That All?

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  Commentary Aging Cable First Steps: Rebrand, New Digital Businesses - Is That All? by  Wayne Friedman  , Staff Writer, 7 hours ago MS NOW ...

Netflix To Buy WBD's Studio, Streaming In $82.7B Deal

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  Netflix To Buy WBD's Studio, Streaming In $82.7B Deal by  Wayne Friedman  , 7 hours ago Moving swiftly, Netflix will buy Warner Bros. ...
Wednesday, December 3, 2025

Record Traffic Masks a More Calculated Holiday Shopper

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  shopping Record Traffic Masks a More Calculated Holiday Shopper by  Sarah Mahoney  , Yesterday   The National Retail Federation reports th...
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About Me

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Philip Jay LeNoble, Ph.D
Littleton, Colorado, United States
Born Atlanta,GA. Educated University of Georgia, Georgia Institute of Technology; California Coast University BS, MBA, Ph.D. Developed System 21© as an academic approach to media marketing for TV, radio and cable companies; completed three years of study at the West Coast Institute of Aromatherapy and earned his Clinical Aromatherapist certification.
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