LeNoble's Media Sales Insights

Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.

Tuesday, June 10, 2025

Tuesday, June 3, 2025

AI Adoption is More Than Just Tech, It’s A Mindset Shift for Marketing Teams

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SMM AI Adoption is More Than Just Tech, It’s A Mindset Shift for Marketing Teams Jonathan Milne May 29, 2025 Adopting artificial intellige...

Young Adult Viewers: More Streaming Apps, Higher Churn

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Young Adult Viewers: More Streaming Apps, Higher Churn by Wayne Friedman , Yesterday Young 18-34 streaming viewers remain a volatile con...

Proposed AI Ad Rules Face Resistance from Broadcasters, Ad Agencies.

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INSIDE RADIO Proposed AI Ad Rules Face Resistance from Broadcasters, Ad Agencies. 15 hrs ago MF3d Facebook Twitter Linkedin Email Print ...

Sports TV, Streaming Rights Fees Headed... South? It's Possible

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Commentary Sports TV, Streaming Rights Fees Headed... South? It's Possible by Wayne Friedman , Staff Writer, May 28, 2025 Could spor...

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About Me

Philip Jay LeNoble, Ph.D: Littleton, Colorado, United States; Born Atlanta,GA. Educated University of Georgia, Georgia Institute of Technology; California Coast University BS, MBA, Ph.D. Developed System 21© as an academic approach to media marketing for TV, radio and cable companies; completed three years of study at the West Coast Institute of Aromatherapy and earned his Clinical Aromatherapist certification.

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Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI

Is Cord-Cutting Hurting Everyone? Not Exactly

WBD Slicing Away Cable Nets an Easier Split Than Comcast? Something Else?

AI Adoption is More Than Just Tech, It’s A Mindset Shift for Marketing Teams

Young Adult Viewers: More Streaming Apps, Higher Churn

Proposed AI Ad Rules Face Resistance from Broadcasters, Ad Agencies.

Sports TV, Streaming Rights Fees Headed... South? It's Possible