Blogging By Dr. Philip Jay LeNoble discusses the sales and sales management structure of media marketing and advertising including principles, practices and behaviorial theory. After 15 years of publishing Retail In$ights and serving as CEO of Executive Decision Systems, Inc., the author is led to provide a continuum of solutions for businesses.
Monday, March 14, 2016
Radio Still Dominates The Automobile
Based on the 18-plus population surveyed in the 2016 Infinite Dial survey, 84% continue to use AM/FM radio as their primary source for audio in the car. Surprisingly, the CD player is next at 56%, followed by an MP3 Player or the listeners’ own digital music at 38%. Online radio comes in next at 21%, followed by satellite radio at 19%. And when consumers are asked how often they use an audio source, AM/FM dwarfs online radio 54% to 8%.
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